#China #Shanghai #AI Technology #Apparel Industry #Aitu

Aitu's Revolutionary Launch in Shanghai

On September 23, 2025, Aitu made waves in the fashion industry with the launch of its cutting-edge apparel brand in Shanghai, themed "AI Reinvents the Sewing Machine." This groundbreaking event was streamed live globally, showcasing significant advancements in AI-assisted clothing production, setting the stage for a new era in the garment manufacturing sector.

Aitu, recognized as the first global brand leveraging AI for clothing production, aims to revolutionize the approach to apparel manufacturing. During the event, CEO Steven highlighted that the fundamental principle of AI is to enhance human experience. He shared a live demonstration of Aitu’s AI-driven robotic sewing machine, the A1, designed specifically for women's apparel. The audience was captivated as the robotic system demonstrated its precision in fabric sewing, earning applause and marking a significant step toward what the company describes as the era of “autonomous sewing.”

Innovative Technology and Recognition

Aitu’s technology has already garnered industry recognition, including the prestigious 2025 IFA Artificial Intelligence Product Innovation Gold Award at the IFA trade show in Berlin, Germany. This accolade underscores Aitu’s pioneering efforts in AI technology development and its practical implementation in apparel production.

The launch also spotlighted collaborative partnerships that have been crucial to the company’s technological advancements, including alliances with Thailand's NICE Corporation and Decathlon’s factory in Wuhan. This synergy has propelled the advancement of AI-based sewing technology from research and development phases into real-world applications, paving the way for unprecedented growth in the apparel industry governed by artificial intelligence.

The AI10 Device: Bridging Skill and Efficiency

Introducing innovative tools designed for the modern industry, Aitu unveiled the AI10 device aimed at enhancing the capabilities of operators and technicians. According to Hu, Aitu’s product manager, this device improves machine adjustment efficiency by an impressive 80%, reduces training cycles by 60%, and delivers real-time analysis and alerts for capacity losses. The efficiency of operators is also set to improve between 8% and 15%, with manufacturing execution rates soaring to over 90%.

Aitu’s name is a tribute to AI pioneer Alan Turing, and the company's mission aligns with the philosophy of utilizing intelligence to fuel creativity. Renowned design partner Remy from IDEO emphasized Aitu’s commitment to human-centric design principles. The emphasis on user-friendly interfaces, ergonomic designs, and intuitive functions are not just about ease of use but also serve to reduce worker stress, retain talent, and foster brand trust.

A New Era in Apparel Manufacturing

The global launch of Aitu symbolizes a pivotal moment for AI-driven sewing and catalyzes the evolution of the apparel sector toward smart, high-quality, and customized production. By offering practical solutions to longstanding challenges within the industry, Aitu is setting new standards and opening avenues for future innovations.

As the apparel industry faces transformation through technology, Aitu stands at the forefront, blending advanced AI capabilities with traditional craftsmanship to shape a future where fashion manufacturing is not only efficient but also sustainable and innovative.