Kellogg's Frosted Flakes® Partners with J.I.D to Inspire Teens with HEY TONY! Anthem
Kellogg's Frosted Flakes® has long stood as a beacon of positivity, motivating teens to embrace their inner strength with the spirited support of its iconic mascot, Tony the Tiger®. To elevate this legacy further, Kellogg's has partnered with acclaimed hip-hop artist J.I.D, transforming the beloved jingle from the '90s into a modern cultural anthem titled "HEY TONY!" This vibrant collaboration seeks to energize and uplift the next generation, reminding them of their limitless potential.
The nostalgia attached to Tony the Tiger and Kellogg's Frosted Flakes resonates deeply with fans. J.I.D, recalling fond memories of enjoying the cereal during his childhood, expressed enthusiasm about the opportunity to reinterpret the song. He stated, "Kellogg's Frosted Flakes and Tony the Tiger were real staples in our house growing up. It was just part of the routine. So, reimagining the iconic 'Hey Tony' jingle felt like a no-brainer." This collaborative endeavor not only harkens back to cherished moments but serves as a platform for motivation, encouraging today's youth to harness their creative energies and aspirations.
In conjunction with the anthem's debut, a limited-edition merchandise collection has been launched, featuring exclusive items such as a jersey, t-shirt, and a specially designed Kellogg's Frosted Flakes "Day Ones" cereal box showcasing J.I.D alongside Tony the Tiger on the front. This collectible item is unique in that it includes a QR code linking directly to the new track, allowing fans to stream the song effortlessly. Moreover, the box features a fun crossword puzzle that reflects both Kellogg's Frosted Flakes and J.I.D's clever wordplay, enhancing engagement with the fans.
This cultural collaboration is more than just a marketing tactic; it's a celebration of community, culture, and shared experiences. The launch of "HEY TONY!" is set to coincide with the first-ever Kellogg's Frosted Flakes "Day Ones" Bowl Game, an event that encapsulates the spirit of friendship and teamwork. Scheduled for February 22, 2026, the Bowl Game will showcase local talent in a series of 7x7 football matches, emphasizing the importance of encouragement and boosting confidence among young athletes. J.I.D's performance during halftime promises to be a highlight, where he'll present the anthematic track alongside fan-favorite catalog pieces, energizing the crowd and fostering a sense of unity.
Laura Newman, Vice President of Brand Marketing at WK Kellogg Co, shared her thoughts about the partnership: "Kellogg's Frosted Flakes and Tony the Tiger have always stood for encouragement and belief. Hip-hop is a culture built on that same energy, so teaming up with J.I.D. was a natural connection for us to bring back 'Hey Tony' in a way that honors helping to bring out your greatness for a new generation." This synergy highlights the shared values of upliftment and inspiration, seamlessly marrying J.I.D's affirmational hip-hop style with Kellogg's time-honored message of positivity.
In delivering positivity and motivation, Kellogg's Frosted Flakes continues to make its mark as an essential breakfast choice. With both the nostalgia factor and current cultural relevance interwoven into this campaign, the goal is to ripple positivity through the lives of teens today, encouraging them to display their inner tiger.
The HYDRAULIC release of J.I.D's new anthem across popular streaming platforms showcases Kellogg's recognition of modern trends and its desire to remain a relevant motivator in the lives of young people. The call to "unleash your GR-R-REAT" doesn't just resonate in breakfast bowls; it permeates through music, culture, and recognition of one’s potential. This collaboration is a testament to the timeless nature of brand influence, reflected through a fresh lens of contemporary expression.
Follow the latest developments on social media at @kelloggsfrostedflakes and @jidsv to catch news on the collaboration, the Bowl Game, and more exclusive content surrounding this vibrant partnership. The limited-edition merchandise and unique cereal box are available exclusively on J.I.D's Official Store, allowing fans to embrace both their fandom for hip-hop and their love for Kellogg's Frosted Flakes in stylish new ways.
The nostalgia attached to Tony the Tiger and Kellogg's Frosted Flakes resonates deeply with fans. J.I.D, recalling fond memories of enjoying the cereal during his childhood, expressed enthusiasm about the opportunity to reinterpret the song. He stated, "Kellogg's Frosted Flakes and Tony the Tiger were real staples in our house growing up. It was just part of the routine. So, reimagining the iconic 'Hey Tony' jingle felt like a no-brainer." This collaborative endeavor not only harkens back to cherished moments but serves as a platform for motivation, encouraging today's youth to harness their creative energies and aspirations.
In conjunction with the anthem's debut, a limited-edition merchandise collection has been launched, featuring exclusive items such as a jersey, t-shirt, and a specially designed Kellogg's Frosted Flakes "Day Ones" cereal box showcasing J.I.D alongside Tony the Tiger on the front. This collectible item is unique in that it includes a QR code linking directly to the new track, allowing fans to stream the song effortlessly. Moreover, the box features a fun crossword puzzle that reflects both Kellogg's Frosted Flakes and J.I.D's clever wordplay, enhancing engagement with the fans.
This cultural collaboration is more than just a marketing tactic; it's a celebration of community, culture, and shared experiences. The launch of "HEY TONY!" is set to coincide with the first-ever Kellogg's Frosted Flakes "Day Ones" Bowl Game, an event that encapsulates the spirit of friendship and teamwork. Scheduled for February 22, 2026, the Bowl Game will showcase local talent in a series of 7x7 football matches, emphasizing the importance of encouragement and boosting confidence among young athletes. J.I.D's performance during halftime promises to be a highlight, where he'll present the anthematic track alongside fan-favorite catalog pieces, energizing the crowd and fostering a sense of unity.
Laura Newman, Vice President of Brand Marketing at WK Kellogg Co, shared her thoughts about the partnership: "Kellogg's Frosted Flakes and Tony the Tiger have always stood for encouragement and belief. Hip-hop is a culture built on that same energy, so teaming up with J.I.D. was a natural connection for us to bring back 'Hey Tony' in a way that honors helping to bring out your greatness for a new generation." This synergy highlights the shared values of upliftment and inspiration, seamlessly marrying J.I.D's affirmational hip-hop style with Kellogg's time-honored message of positivity.
In delivering positivity and motivation, Kellogg's Frosted Flakes continues to make its mark as an essential breakfast choice. With both the nostalgia factor and current cultural relevance interwoven into this campaign, the goal is to ripple positivity through the lives of teens today, encouraging them to display their inner tiger.
The HYDRAULIC release of J.I.D's new anthem across popular streaming platforms showcases Kellogg's recognition of modern trends and its desire to remain a relevant motivator in the lives of young people. The call to "unleash your GR-R-REAT" doesn't just resonate in breakfast bowls; it permeates through music, culture, and recognition of one’s potential. This collaboration is a testament to the timeless nature of brand influence, reflected through a fresh lens of contemporary expression.
Follow the latest developments on social media at @kelloggsfrostedflakes and @jidsv to catch news on the collaboration, the Bowl Game, and more exclusive content surrounding this vibrant partnership. The limited-edition merchandise and unique cereal box are available exclusively on J.I.D's Official Store, allowing fans to embrace both their fandom for hip-hop and their love for Kellogg's Frosted Flakes in stylish new ways.
Topics Consumer Products & Retail）
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