#Japan #Tokyo #Diversity #JTB #UniTri

JTB Launches 'UniTri' for Inclusive Travel and Living

In a groundbreaking move, JTB Corporation has announced the initiation of a new project titled 'UniTri' beginning July 2025. This initiative, developed in collaboration with Japan Learning Co., aims to establish a society where individuals with illnesses or disabilities, along with their families, can enjoy travel and everyday life without fear or hesitation. A dedicated corporate website for 'UniTri' will be launched on July 31, 2025.

The Concept Behind 'UniTri'

The name 'UniTri' is derived from three core concepts: Universal (for everyone), Trip (travel), and True (accurate information). This reflects JTB's commitment to providing an inclusive travel experience and accurate resources for those with specific needs. In conjunction with the project, an app titled 'UniTri' will be introduced, serving as a community platform for individuals with illnesses or disabilities and their families. This app will enable users to share insights, challenges, and solutions, fostering a sense of connection and empathy among users.

Value Proposition and Program Details

'UniTri' aims to facilitate comfortable travel experiences and promote healthier lifestyles for those with disabilities and their families. Through the 'UniTri' app, feedback, concerns, and suggested solutions from users will be gathered and communicated to hotels, ryokans (Japanese inns), and corporations. This exchange will enhance the hospitality and service orientation towards individuals with specific needs.

Training Programs for Corporations

To deepen understanding and improve responsiveness towards individuals with disabilities, JTB will offer tailored training programs for organizations. There are two main types of training sessions:
1. External (Hospitality) Training: Aimed at hotels, ryokans, and B2C enterprises, this training focuses on enhancing hospitality and service to cater to all customers.
2. Internal (Diversity) Training: Targeted at general businesses and corporations, this program emphasizes management practices that balance consideration and outcomes, promoting effective team building.

Further details regarding the corporate training programs can be accessed via the official corporate site upon its launch.

Future Vision

Through 'UniTri', JTB aims to bring to light the nuanced opinions, concerns, and suggested solutions of those with disabilities and their families that often go unnoticed. By doing so, the company strives to support the provision of 'comfortable travel' and a 'healthy lifestyle.' JTB is dedicated to contributing towards a genuinely diverse society where no one is left behind, aligning with its vision of inclusivity and support for everyone.

With 'UniTri', JTB is taking significant steps to foster a culture of openness and understanding, ensuring that the journey of every traveler is comfortable and enriching. This project is not just an initiative but a mission to reshape the tourism landscape for the better, making travel accessible and enjoyable for all.

As we approach the commencement of 'UniTri', excitement builds around the positive change it promises to instigate in the realm of travel and daily living for individuals with disabilities and their families.