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Exciting Collaboration between 'Hikari ga Shinda Natsu' and VASARA

Starting from November 22, 2025, to January 10, 2026, a thrilling collaboration campaign featuring the TV anime 'Hikari ga Shinda Natsu' will be launched by VASARA Holdings. This campaign represents a unique opportunity for fans to immerse themselves in the world of this much-talked-about anime while experiencing the beauty of traditional Japanese clothing.

Unique Rental Plans and Exclusive Goods

During the campaign, customers can opt for a special kimono rental plan that includes a set of four exclusive rental goods. This set features equipment customized with illustrations of beloved characters such as Tsujinaka Yoshiki, Hikaru, Tanaka, and Asako Yamakishi. The rental package, priced at 6,578 yen (including tax for women) and 10,230 yen for men, includes:

• - Acrylic badge
• - Uchiwa (a type of fan)
• - Clear card
• - Collaboration bag

Limited Edition Collaboration Goods

Additionally, customers who rent kimonos will have the opportunity to purchase exclusive collaboration merchandise featuring specially drawn illustrations. This merchandise will be available at select physical stores and through the VASARA online store after the campaign ends on January 16, 2026.

Character Panels for Photo Opportunities

Adding to the excitement, life-size character panels of Tsujinaka Yoshiki, Hikaru, Tanaka, and Asako Yamakishi will be displayed in select VASARA locations. Customers are encouraged to capture memorable moments with these characters during their visits, making this collaboration a must-see for fans.

Participating Locations

The campaign will be held at a total of 24 stores across Japan, including:

• - Sendai Ekimae
• - Asakusa Honkan
• - Asakusa Temple
• - Ikebukuro
• - Shinjuku Ekimae
• - Shibuya
• - Akihabara
• - Yokohama
• - And more!

Additional Details

Reservations for the rental plans will open at noon on November 1, 2025. To ensure maximum enjoyment, it's worth noting that only customers who partake in the kimono rental service will have access to purchase the exclusive collaboration goods. Please look forward to experiencing this combination of modern anime culture and traditional Japanese attire.

More about 'Hikari ga Shinda Natsu'

This anime adaptation, based on a popular comic series serialized in 'Young Ace UP' since August 2021, has received several accolades, including taking the top spot in 'This Manga is Amazing! 2023' rankings. The story revolves around Yoshiki and Hikaru, childhood friends living in a village, and their unfolding mystery and emotional journey. 

As excitement builds around the series, scheduled to air in July 2025, fans are eagerly awaiting the opportunity to experience it further through this collaboration with VASARA.

For continual updates on the campaign, check the official campaign page here.

About VASARA

VASARA Holdings, established in January 2016, has become a prominent player in the kimono rental industry in Japan, operating 24 stores nationwide. By combining traditional styles with modern fashion sensibilities, VASARA has gained immense popularity, particularly among the youth looking to engage in various cultural and social activities. For anyone looking to rent a kimono, VASARA has quickly become the preferred destination.