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Price Increase Announcement from Lotte Co., Ltd.

Lotte Co., Ltd., headquartered in Shinjuku, Tokyo, under the leadership of President and CEO Hideki Nakajima, has announced a price increase for its confectionery and ice cream products. This decision comes amidst ongoing challenges in the food market, including labor shortages and increases in transportation, utility costs, and raw material prices.

Despite ongoing efforts to absorb rising costs through efficiency and rationalization while maintaining quality, the company has reached a point where further absorption of these costs is no longer feasible. As a result, Lotte will be implementing a price increase on the following products:

Affected Product Categories

• - Confectionery Products: 128 items available for retail
• - Ice Cream Products: 49 items available for retail
• - Bulk Ice Cream and Related Products: 73 items (includes cones and materials)
• - Vending Machine Exclusive Ice Cream: 7 items

Schedule for Price Implementation

The new pricing will take effect on the following dates:

• - Starting July 1, 2025, for 128 retail confectionery items.
• - Starting September 1, 2025, for 46 retail ice cream items.
• - Starting October 1, 2025, for 3 retail ice cream items, 73 bulk ice cream items, and 7 vending machine exclusive ice cream items.

These price changes are essential for Lotte to continue providing high-quality products while attempting to reduce costs through ongoing efforts. The company is committed to improving product quality and aims to meet consumer satisfaction.

Potential customers, partners, and stakeholders are encouraged to understand the necessity of this adjustment, and further information can be found on the official Lotte website.

Conclusion

Lotte's decision to increase prices is a reflection of the current economic circumstances affecting the food industry. As the company navigates these challenges, it remains dedicated to enhancing product quality and customer satisfaction. Lotte appreciates the understanding and continued support from its consumers as it adapts to these changes.

For more details, please refer to the official announcement through Lotte's website.

Lotte Price Adjustment List:

• - Details of revised product categories and pricing adjustments can be found in the accompanying documentation.
• - Index of confectionery price revisions and a table listing affected ice cream products is also available.