#Japan #Tokyo #Too Good To Go #OIC Group #Akidai

Too Good To Go Expands its Fresh Food Offerings

The popular food waste reduction app, Too Good To Go, is taking significant strides in collaboration with the OIC Group in Japan. Starting from July 29, 2026, the app will be implemented in two Akidai supermarkets located within Super Value stores. This partnership aims to provide fresh produce at considerably reduced prices, particularly appealing to eco-conscious consumers who strive to minimize food waste.

Originally launched as a pilot in March 2026, the collaboration initiated with Super Value stores focusing on selling prepared dishes. The test proved to be highly successful, resulting in not just a decrease in food wastage costs but also the attraction of new customers and retention of repeat visitors through the app. These proven benefits led to the expansion of the service to all Super Value locations by June 2026, demonstrating a win-win situation for consumers, the planet, and businesses, often referred to as the