#Denmark #Copenhagen #natural colors #Chromologics #Natu.Red

Chromologics Enhances Its Color Ingredient Innovations

Chromologics, a transformative biotech enterprise based in Denmark, has successfully secured a remarkable €7 million investment aimed at bringing its innovative natural color ingredient, Natu.Red®, closer to widespread market availability. This substantial funding round, which notably includes contributions from prominent investors such as Novo Holdings, EIFO (the Export and Investment Fund of Denmark), Döhler Ventures, and Collateral Good Ventures, has elevated the company's total capital raised to nearly €20 million.

Purpose of the Funding

The fresh influx of investment is poised to facilitate crucial next steps for Chromologics, particularly in finishing regulatory submissions for Natu.Red® with the European Food Safety Authority (EFSA) as well as the U.S. Food and Drug Administration (FDA). This funding will also underpin the upcoming product launch and enable the scaling up of production. By collaborating with a large-scale contract manufacturing organization (CMO), Chromologics intends to gain access to high-capacity fermentation facilities, enhancing production efficiency.

Chromologics stands out as a spin-off from the Technical University of Denmark (DTU), and the backing it has received from Novo Holdings and EIFO since its inception in 2020 underscores the stakeholders’ confidence in the burgeoning market potential for nature-derived colors.

CEO Insights

Gerit Tolborg, the CEO of Chromologics, expressed his gratitude for the confidence investors have placed in their mission, stating, “In times of shifting priorities, we deeply value the continued trust in our mission. Biomanufacturing remains essential to stabilize food supply chains – an endeavor that requires patient investors who understand the realities of innovation.” His remarks highlight the importance of sustained support in propelling the company towards its goal of offering sustainable color solutions.

Growing Demand for Natural Alternatives

The acquisition of funding comes at a pivotal moment for the food coloring sector, which is experiencing increased scrutiny of synthetic alternatives. The recent ban on synthetic Red 3 in the United States has heightened the appeal for natural, heat- and pH-stable colorants. In this context, Chromologics’ Natu.Red® provides a robust solution that not only meets these new market expectations but is also aligned with vegan dietary preferences.

The fermentation-derived color ingredient differs from conventional color sources as it maintains a reliable supply chain that is insulated from traditional seasonal cycles and geographical limitations. By adopting fermentation processes, Chromologics aims to advance sustainability, as these methods demand less land, water, and agricultural inputs while ensuring consistent quality regardless of geography or season. The time for transitions towards more natural ingredients has never been more critical.

Trial Success and Consumer Interest

Over the past four years, Chromologics has piloted its product with more than 90 food manufacturers across Europe and the United States. The trials have yielded invaluable insights regarding the performance and potential applications of Natu.Red®. Through these processes, strong customer interest has emerged across various food sectors, including meat, confectionery, and plant-based products. This aligns with shifting consumer preferences towards sustainable and natural alternatives.

Future Market Readiness

With solid backing from investors and a clear roadmap for regulatory approvals, Chromologics is strategically positioned to not only launch its inaugural product but to also usher in a new era of sustainable food colorants. The company’s partner, Rodrigo Hortega de Velasco from Döhler Ventures, corroborated this sentiment by stating that Chromologics is optimally positioned to facilitate the anticipated shift to natural and high-performing ingredients.

Conclusion: A New Leader in Natural Colors

The investment in Chromologics not only reflects the confidence of its stakeholders but also underscores the significant marketplace demand for sustainable options. The burgeoning natural food color market presents vast opportunities, and Chromologics is set to be at the forefront of this transition, capitalizing on its strong technology and unique approach to bio-manufacturing. As consumer awareness continues to drive the demand for natural products, the company’s innovative solutions signify a promising future for the natural colors industry.

For further information about Chromologics and its upcoming offerings, you can visit Chromologics.