#Japan #Tokyo #Collaboration #LILY BROWN #Hearts2Hearts

LILY BROWN x Hearts2Hearts: A Unique Collaboration

The renowned Japanese women's fashion brand, LILY BROWN, is excited to announce the launch of its second special collaboration with the popular South Korean girl group, Hearts2Hearts. This eagerly awaited collection, full of charm and personality, will be available for pre-order starting on July 10, 2026, at 12:00 PM JST, through the official online store, the MASH STORE app, and the USAGI ONLINE department store.

This collaboration emphasizes the striking combination of LILY BROWN's vintage-inspired designs with Hearts2Hearts’ youthful energy. The collection is meticulously curated to resonate with both brands’ aesthetics, embodying a stunning interplay between classic elegance and contemporary flair.

Collection Highlights

The special collection named “Hearts Closet” features a total of seven exclusive items:

1. LILY BROWN x Hearts2Hearts Flare Color Top
- Price: ¥17,930
- Colors: CHECK, GRY, BLK
- Size: Free

2. LILY BROWN x Hearts2Hearts Pleated Skirt
- Price: ¥17,930
- Colors: CHECK, GRY, BLK
- Sizes: 0, 1

3. LILY BROWN x Hearts2Hearts Embroidered Cardigan
- Price: ¥14,960
- Colors: IVR, LBLU, YEL, GRY
- Size: Free

4. LILY BROWN x Hearts2Hearts Logo T-Shirt
- Price: ¥8,800
- Colors: WHT, YEL, BLK
- Size: Free

5. LILY BROWN x Hearts2Hearts Ribbon Logo High Socks
- Price: ¥4,950
- Colors: WHT, BLK
- Size: Free

6. LILY BROWN x Hearts2Hearts Member Motif Charm
- Price: ¥7,480
- Color Options: A (YE-ON / YUHA / JIWOO / CARMEN), B (A-NA / JUUN / IAN / STELLA)
- Size: Free
- Note: A + B set available for ¥14,960 at official stores.

7. LILY BROWN x Hearts2Hearts Logo Embroidered Cushion Charm
- Price: ¥5,060
- Colors: IVR, LBLU
- Size: Free

All prices include tax, and many items celebrate the vibrant essence of both brands, making them not just fashion statements but also collectibles.

Special Giveaway

To commemorate the launch, LILY BROWN will offer a special opportunity for the first customers who purchase over ¥14,960 worth of collaboration items. They will receive an exclusive Hearts2Hearts visual trading card set (consisting of eight cards) on a first-come, first-served basis, as supplies last.

Availability

• - Pre-order starts on July 10, 2026, at 12:00 PM JST:

- LILY BROWN Official Online Store
- MASH STORE (smartphone only)
- USAGI ONLINE

• - In-store sales commence on July 15, 2026:

- LILY BROWN national direct stores

About Hearts2Hearts

Hearts2Hearts is an eight-member girl group known for its mystical musical world that connects with fans by depicting a plethora of emotions and heartfelt messages. Each member - JIWOO, CARMEN, YUHA, STELLA, JUUN, A-NA, IAN, and YE-ON - brings their own unique charm and boundless potential to the group, embodying their mission of moving forward together as one.

LILY BROWN: A Blend of Vintage and Modern

Founded on the concept of Vintage Feature Dress, LILY BROWN's collections are designed to showcase intricate craftsmanship derived from vintage pieces, seamlessly blending with contemporary styles. This brand aims to create real clothes that pay homage to fashion history through bold color choices and captivating details that cater to a refined yet free-spirited wardrobe.

For further details, visit the LILY BROWN official website or follow their social media accounts on Instagram, TikTok, Facebook, and X.