#Japan #Skincare #Tokyo #winter dryness

Insights into Winter Dryness in Japan

As winter approaches in Japan, a recent survey conducted by Nippon Information Co., Ltd. sheds light on the significant concern about dry skin among the nation’s population. The survey surveyed 1,103 individuals aged 20 to 69, providing critical insights into the awareness and strategies employed to counteract the effects of dry, cold weather. Done between January 14th and 15th, 2026, the findings reveal an intricate portrayal of how men and women are responding to the prevalent issue of dryness.

Key Findings

1. General Awareness of Dryness

The results indicate that a substantial 70.5% of respondents express concern about dryness during winter. Notably, this awareness is stronger among women, with 77% acknowledging the issue compared to 64% of men. This gender disparity highlights a significant trend where women appear to be considerably more tuned into the effects of winter dryness across all age groups.

2. Specific Areas of Concern

Survey participants reported that the areas most affected by dryness are the face and hands. Specifically, 56.2% of respondents are worried about dry skin on their face, followed closely by 48.2% regarding their hands and fingertips. The data suggests a consistent concern throughout the day, indicating that individuals feel the impacts of dryness across various times.

3. Preventive Measures

When it comes to preventive actions, applying hand cream emerges as the most common response, utilized by 61.7% of participants. While younger males in their twenties are beginning to adopt skincare measures, the survey suggests that women are more proactive. Among women, a notable 70.8% regularly apply hand cream, while 63.6% use moisturizers and serums on their faces, showcasing a high level of care targeted towards vulnerable areas.

4. Challenges in Skincare

Interestingly, men reported having fewer specific concerns about their skincare routine. In contrast, many women cited the stickiness of moisturizing products as a major drawback. A significant segment of women expressed interest in increasing their use of hand creams and lotions, emphasizing a potential demand for improved product formulations that minimize discomfort while ensuring hydration.

5. Future Skincare Aspirations

In terms of future intentions, a majority of men reported having no particular plans to enhance their skincare routine. Among women, there is a clear interest in increasing the use of hand creams, particularly among those in their fifties, where 49.1% indicated a desire to incorporate them into their regimens. The desire for easier and more efficient moisturization solutions is evident, especially among the middle-aged demographic.

Conclusion

The findings from this survey illustrate that the effects of winter dryness resonate with individuals across all demographics in Japan. While women consistently demonstrate a proactive approach to skincare, the lesser engagement from men highlights an opportunity for growing awareness and action in this area. On the other hand, the emerging skincare habits among younger males indicate a shift that could pave the way for more comprehensive skincare participation in the future. Both genders must confront the tactile challenges presented by current moisturizing products, shedding light on the need for manufacturers to prioritize user-friendly experiences that increase satisfaction and efficacy. The study concludes with an emphasis on tailored strategies that address these varying needs, promoting a healthier winter skincare routine for all.

For those interested in exploring the in-depth findings of this survey, detailed reports can be downloaded here.