Innovative Popup at Yurindo Ebisu Featuring Upcycled Newspaper Products by TONICHI

Experience the Tonichi Pop-Up Event at Yurindo Ebisu

From January 30 to February 19, 2026, the well-known newspaper printing company TONICHI will host an exciting pop-up event at the Yurindo store located in the Ebisu Atre shopping complex. Specializing in upcycled products, TONICHI is introducing unique items crafted from surplus newspaper materials generated during the printing process. You can explore their distinctive design newspapers, 'Tsutsumu' and 'Super Large Newspaper Coloring Book', during your visit.

Located conveniently right next to JR Ebisu Station, this pop-up shop is perfect for a stop after work or while enjoying a day out. With creative, high-quality products aimed at cultivating a love for newspapers among younger generations and children, TONICHI aims to breathe new life into unused paper.

The featured product, 'Tsutsumu,' is an elegantly designed newspaper. It offers a charming alternative for those looking to wrap gifts in a distinctive style during the Valentine's season as well as serving purposes as a book cover or crafting material. Customers are encouraged to discover their own favorite ways to use this versatile newspaper material to pack, adorn, lay, or create. The first 50 customers who make a purchase will receive a special 'Tsutsumu' book cover as a gift, though size compatibility with some books may vary.

Another exciting offering is the 'Super Large Newspaper Coloring Book,' which allows families to enjoy colossal coloring activities. Its immense size captivates both children and adults alike, making it a surely unforgettable experience. This year’s collection features five engaging designs: sharks, vehicles, mermaids, fairytale themes, and dinosaurs, all guaranteed to spark creativity and fun for the whole family.

Event Details

Venue:
Yurindo Atre Ebisu
(5F, Atre Ebisu, 1-5-5 Ebisu Minami, Shibuya-ku, Tokyo)

Event Duration:
January 30 (Friday) - February 19 (Thursday), 2026. Closed on February 16 (Monday).

Opening Hours:
10:00 AM - 9:00 PM

With a commitment to environmental sustainability and cultural appreciation, TONICHI demonstrates how upcycling can give a second life to newspaper materials. Marketed towards families and creative individuals, this pop-up serves as a reminder of the importance of reusing resources while having fun with art and craft.

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