Fusion of Japanese Craftsmanship and Nigerian Tradition at TICAD9 by Cross Trade

Exploring the Cultural Fusion of 'KARL&C' at TICAD9

In an exciting development for both Japanese and Nigerian cultures, Cross Trade Co., Ltd., headquartered in Adachi, Tokyo, is poised to represent its brand 'KARL&C' at the ninth Tokyo International Conference on African Development, TICAD9, set to take place in Yokohama in 2025. This brand is a remarkable blend of Japan's artisan craftsmanship and Nigeria's traditional textile, Ankara, exemplifying a unique cross-cultural collaboration.

What is TICAD?

TICAD, the Tokyo International Conference on African Development, is organized primarily by the Government of Japan in partnership with United Nations entities, including the UN Development Programme (UNDP) and the African Union Commission (AUC). Launched in 1993, TICAD serves as a platform for discussing African development, peace, safety, improved governance, and fostering partnerships with the private sector. The theme for the upcoming TICAD9 will focus on “Building the Future of Africa through Sustainable Development and Innovation,” highlighting the commitment to strengthen support for Africa through public-private partnerships.

The Objectives of TICAD9 and Cross Trade's Contributions

TICAD9 aims to create an international dialogue and cooperative environment to support sustainable economic growth and social development in Africa. Cross Trade aligns with this vision and intends to support the conference's objectives through four key initiatives:

1. Fair Trade Practices
By engaging directly with producers and vendors in Nigeria, especially those in impoverished areas, Cross Trade ensures equitable compensation, fostering economic self-sufficiency within local communities.

2. Sharing Technology and Knowledge
Information regarding Japan's quality standards will be shared with African producers and vendors to enhance product quality and create added value.

3. Promotion of Cultural Exchange
Through products that merge traditional practices with contemporary aesthetics, the brand will create opportunities for mutual understanding and respect between the two nations.

4. Encouraging Economic Independence
Facilitating direct trade promotes business opportunities in local markets, thus enhancing economic autonomy in poorer regions.

The 'KARL&C' brand exemplifies this cultural bridge by showcasing vibrant Nigerian traditional textiles alongside sophisticated Japanese craftsmanship in products ranging from bags to slippers. Through these offerings, the brand aspires to highlight the best of both cultures, creating invaluable connections and shared experiences.

Commitment to a Sustainable Future

Beyond merely generating profits, Cross Trade is devoted to contributing to Africa's economic development by donating a portion of its sales to organizations that support impoverished communities through sports, such as the A-GOAL Association. This initiative transcends conventional business practices, embodying a commitment to sustainable social contribution that deepens the ties between Africa and Japan.

Special Exhibits at TICAD9

During TICAD9, attendees will have the opportunity to view the latest collections from 'KARL&C' and learn about the narratives that link Japan and Nigeria. Interactive exhibits will visually convey the current realities and rich cultural heritage of Africa, providing a platform for attendees to experience the synergy born from this cultural intersection.

Online Shop Availability

For those unable to attend TICAD9, the products of 'KARL&C' are available on the company's online shop (https://shop.cross-trade.net/). The shop features a wide range of products that allow customers to experience the enticing aspects of African culture. Cross Trade is also looking for partners for pop-ups and retail collaborations, and welcomes inquiries from companies that align with its vision and goals.

Company Overview

- Company Name: Cross Trade Co., Ltd.
- Location: 38-1, Senju Asahicho, Adachi-ku, Tokyo
- CEO: Kaoru Tsuji (Hails from Asahikawa, Hokkaido)
- Brands Handled: KARL&C, etc.
- Official Website: Cross Trade Online Shop
- Business Description: Planning and sales of products made from materials imported from impoverished regions in Africa.