#Japan #Tokyo #Campaign #public participation

Tokyo's New Engagement Campaign: "Living with Each Individual"

Starting November 20, Tokyo Metropolitan Government is launching a public participation campaign titled "Living with Each Individual" aimed at fostering a stronger bond between residents and local governance. Through this initiative, the government hopes to enhance interest in the city’s policies and contribute to a city where each citizen can realize their potential.

What is the Campaign About?

The slogan "Living with Each Individual" reflects the Tokyo government’s commitment to deliver information that resonates with each resident. Every staff member is encouraged to envision the daily lives and faces of citizens while promoting various policies aimed at maximizing residents' quality of life (QOL).

A Digital Platform for Citizen Voices

To create a government that is responsive to its residents, Tokyo is launching a special website to introduce citizens' feedback and relevant policies. Last year, a campaign inviting citizens to share their aspirations under the hashtag "#WhatIWantInTokyo" received an impressive 8,655 submissions, covering a variety of topics from parenting and safety to entrepreneurship and housing. These insights will be shared on the newly launched website.

Website: Tokyo Public Relations

Short Dramas Showcasing Employees' Aspirations

In line with the campaign, three short dramas will be released featuring actors Ken Mitsuishi and Mio Tomita portraying Tokyo government employees. The episodes, reflecting the collected citizen inputs, will explore:

• - "A Future We Want" focusing on the 2050 Tokyo Strategy,
• - "Parenting with Love" centered on seamless childcare support,
• - "A Day We Want to Protect" highlighting disaster prevention measures.

Join the Hashtag Campaign

As part of the campaign launch, the government will continue to invite submissions for "#WhatIWantInTokyo" on X (formerly Twitter). Residents are encouraged to participate, as their contributions will directly inform future policy decisions.

Campaign Overview:

This hashtag campaign invites people connected to Tokyo to express their wishes under the tagline "#WhatIWantInTokyo." Interested citizens should follow the official Tokyo account on X (@tocho_koho) and use the designated hashtags. Participants will be eligible for prizes—specifically 1,000 QUO card Pays worth 500 yen.

Important Dates:

• - Submission Period: November 20, 2025, 14:00 - January 20, 2026, 23:59
• - How to Participate: 1) Follow the official Tokyo X account; 2) Post with hashtags "#WhatIWantInTokyo" and "#LivingWithEachIndividual"
• - Eligibility: Open to anyone residing, working or studying in Tokyo, regardless of nationality, age, or gender.
• - Prize Announcement: Winners will be notified via the Tokyo official X account in mid-February 2026.

Campaign Contact Information:

For inquiries, contact the "Living with Each Individual" campaign office via email: [email protected] (available until March 31, 2026).

Short Drama Episodes:

The title of the short drama series is "Living with Each Individual."
1. Episode 1: "A Future We Want" (30 seconds)
- Watch here
2. Episode 2: "Parenting with Love" (30 seconds)
- Watch here
3. Episode 3: "A Day We Want to Protect" (30 seconds)
- Watch here
4. Full Version (3 minutes)
- Watch here

• - Official Channels: Available on Tokyo Video Tokyo Official Channel and YouTube.

About the Actors:

Ken Mitsuishi (b. 1961, Fukuoka) honed his acting skills from a young age, gaining recognition in both film and television. Recently, he starred in various acclaimed projects.

Mio Tomita (b. 2000, Fukushima) gained fame through her standout performances following a competitive audition. She continues to take on challenging roles in film and TV.

*Images related to this campaign should credit "Provided by Tokyo Metropolitan Government."