Ice Cream Revolution: The Launch of Butterfinger, Baby Ruth, and 100 Grand Bars

Indulgence is taking a new form, and it's making its way into your freezer! The traditional ice cream experience is getting a rich, textural upgrade with the launch of the Butterfinger® Ice Cream Candy Bar, the Baby Ruth® Ice Cream Candy Bar, and the 100 Grand® Ice Cream Candy Bar. This exciting development is brought to you by Wells Enterprises and Ferrero North America, combining beloved candy bars with the creamy delight of ice cream.

According to Datassential's 2026 Trends Report, texture is emerging as one of the major food trends, with consumers increasingly craving layers of crunch and chew in their treats. Gone are the days of simple ice cream bars defined by uniformity. These new creations invite consumers on a multi-sensory journey that resonates throughout food culture, social media, and everyday life. Isabella Chia, Chief Marketing Officer of Wells Enterprises, emphasizes the innovative approach taken in creating these new bars: "We didn't just translate a candy bar into a frozen format. We engineered each bar from the inside out, starting with the texture that made those candies iconic and building up from there with real ice cream and quality ingredients that deliver on every bite."

Textural Excellence in Every Bite

Each ice cream candy bar is designed around the signature texture that has made their candy counterparts household names. The Butterfinger® Ice Cream Candy Bar features a luxurious Butterfinger-flavored ice cream, layered with its iconic crispy peanut butter crunch, all wrapped up in a smooth chocolate coating. This enticing combination delivers an immediate burst of flavor and texture that remains utterly satisfying until the last bite.

The Baby Ruth® Ice Cream Candy Bar caters to fans of its candy namesake with a chewy nougat-flavored ice cream filled with roasted peanuts and luscious ribbons of caramel, encased in a chocolatey shell. This unique creation executes a symphony of textures and flavors — from chewiness to crunch, and caramel's richness, providing a kaleidoscope of sensations in every mouthful.

Lastly, the 100 Grand® Ice Cream Candy Bar combines creamy caramel-flavored ice cream that is interspersed with crispy crunchies. It's crowned with an extra layer of caramel and enveloped in a chocolatey shell, making it an experience that fully envelops the senses from the very first taste to the final blissful bite.

As Catherine Bertrac, Senior Vice President of Marketing for Ferrero North America, points out, these brands have built loyal followings for a reason. They hold substantial equity with passionate fans. Introducing these beloved names into the frozen aisle wasn’t just a strategic product choice; it signals a deeper brand engagement with consumers and aims to welcome a new generation to classic indulgent treats.

Available at a Store Near You

These ice cream bars are now available nationwide in the frozen treat aisle of major retailers. Each flavor can be purchased in packs of six for a suggested price of $5.99. Crafted from real ice cream and infused with quality ingredients, these bars also cater to fans of peanuts and indulgent candy flavors. Consumers seeking additional allergen and nutritional information are encouraged to reach out to the dedicated teams at Wells Enterprises or Ferrero North America.

To find your nearest retailer and discover more about these exciting treats, visit doubletreatyourself.com. Plus, be a part of the conversation on social media by tagging @wellseninc and @ferreronacorp.

About the Companies

Founded in 1913 and headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the U.S., renowned for producing over 200 million gallons of ice cream annually and distributing products across all 50 states. As a proud operating company of the Ferrero Group, Wells also produces popular brands such as Blue Bunny, Halo Top, and Bomb Pop.

Ferrero North America, originating in 1946 in Alba, Italy, has transformed into one of the world’s largest sweet-packaged food producers. Present in over 170 countries, the company boasts beloved brands such as Nutella, Kinder, and Tic Tac. In North America, Ferrero employs over 5,400 individuals and works across 15 locations to deliver joy through delightful snacks and treats.

As the ice cream landscape evolves, it is exciting to see how traditional favorites adapt and expand, merging the familiar comforts of candy with the delights of ice cream. Get ready to indulge in a whole new texture experience that’s sure to tickle your taste buds and redefine your snack time.