#Black Friday #Japan #Tokyo #French Cuisine #Picard

Exciting Culinary Journeys Await: Picard's BLACK FRIDAY Sale

Get ready for a culinary adventure as Picard, a leader in frozen foods from France, announces its much-anticipated "Traveling BLACK FRIDAY Sale"! From November 21 to November 30, 2025, this exclusive event promises to deliver the thrill of dining experiences inspired by travel right to your dining table. The campaign's theme, "Bringing the Excitement of Dining Abroad into Your Everyday Life," offers a unique opportunity to savor delightful menu suggestions that will spark joy and excitement through taste.

Featured Sale Sets

Picard will offer two unique sets available for purchase in both their official online store and directly from their physical locations.

1. Popular TOP 3 Set - ¥2,160 (tax included)

This set is the ultimate experience for Picard fans, showcasing some of their most beloved items:

• - Mini Croissants - 25g × 10 pieces
• - Potato Galette - 600g
• - Pain au Chocolat - 70g × 6 pieces

The mini croissants, made from high-quality French wheat flour and EU butter, boast a fluffy interior and crispy outer layer. The potato galette complements the sweetness of potatoes using onion powder, while the pain au chocolat combines outstanding French and Belgian chocolates for an exquisite experience. This selection beautifully encapsulates Picard’s commitment to simple yet refined flavors, allowing you to indulge in the best of French frozen cuisine.

2. Autumn Delight French Set - ¥2,700 (tax included)

Celebrate the flavors of fall with this set crafted using seasonal ingredients:

• - Buckwheat Galette - 50g × 6 pieces
• - 18-Month Aged Ham from Bayonne - 80g
• - Sautéed Mushrooms - 450g
• - Creamy Potato Gratin - 450g

The 18-month aged ham from Bayonne is a renowned delicacy, produced exclusively in the Bayonne region at the foot of the Pyrenees mountains, certified by IGP (Protected Geographical Indication). Its savory taste and delicate aroma enhance the buckwheat galette, creating a delightful pairing. This combination, along with the rich flavors of creamy potato gratin and sautéed mushrooms, promises a varied and exquisite tasting experience during this splendid autumn season.

Exclusive Store and Online Offers

Picard will offer special sets only available at their physical locations and select unique ones in their online store. These exclusive combinations are designed to surprise and delight customers looking for something extraordinary.

Additionally, throughout the sale period, customers who shop in-store or online will receive a ¥500 coupon for their next purchase, making it the perfect opportunity to enjoy even more of what Picard has to offer! Customers in-store will receive a receipt coupon, while online shoppers will find their coupon included with their order. The coupon can be used for purchases from December 1 through January 4, 2026 (note: not valid at Petit Picard locations).

Sale Details

• - Duration: November 21 - November 30, 2025 (official online store continues until December 1 at 10 AM)
• - Eligible Locations: Picard stores and the official online shop (note: this campaign is not available at Petit Picard locations)

To explore the full list of Picard stores, visit here or check out their official online store at picard-frozen.jp.

About Picard

With a legacy of over 50 years in France, Picard has become synonymous with high-quality frozen foods, boasting over 1,200 stores in France and presence in more than 14 countries worldwide. In Japan, they provide a range of products through their online store, direct locations, and “Petit Picard” corners within supermarkets, bringing the richness of French culinary culture to a broader audience. Picard’s dedication to quality ingredients allows them to cater to a variety of dining occasions, from everyday meals to special celebrations.