Experience the Magical World of Catrip: A New Puzzle Game Adventure in Ueno

Explore Ueno with Catrip

On October 10, 2023, Square Enix, a leading company in the entertainment industry based in Shinjuku, Tokyo, launched a unique urban exploration puzzle game called Catrip. This creative new offering allows participants to delve into the charm of the city while solving mysteries alongside adorable cat characters known as Nyaoyorozu. The game is designed to enhance local tourism, showcasing significant landmarks through a blend of storytelling and challenging puzzles.

The game kicks off with its first adventure location, Ueno, renowned for its cultural heritage and natural beauty. By collaborating with JR East’s application JRE WALLET, players can earn digital coupons as rewards upon completing puzzles, allowing them to enjoy discounts and special offers at partner shops along their route. This innovative approach not only provides entertainment but also creates a more rewarding travel experience.

How Catrip Works

1. Purchase the Puzzle Kit: Players can buy the Catrip puzzle kit either in advance or on the same day, giving them the flexibility to join in whenever they like without any reservation restrictions.

2. Begin Your Adventure: Head to the designated area in Ueno and kick off your puzzle-solving journey. Participants should wear comfortable attire, as they will be walking a lot!

3. Unravel Mysteries: Using the contents of the puzzle kit, including a QR code that links to a dedicated LINE account, players are guided through the storyline as they explore the city and solve various challenges.

4. Enjoy Special Offers: Completing puzzles earns players unique stamps known as Gonyain, along with access to exclusive discounts through digital coupons at designated partner stores.

The Story of Catrip

"Hey, you there, human!"

Turn around and you may find yourself face to face with a whimsical talking cat! This adorable character invites you to join a mysterious journey. Navigate through the historic Ueno region, encountering various puzzles and experiences that could save the very essence of this beloved area. Unravel a captivating story that reveals a different side of Ueno you’ve never known.

Meet the Inspiring Cat Characters

Among the notable feline figures is a character who traces their origins to 1651 in Nagasaki, born as a cat on a Dutch ship. Known as Kels (meaning cherry blossom in Dutch), this courageous cat eventually became a leader among Ueno’s felines but lost its life saving kittens during the Great Meireki Fire. In honor of this bravery, the cat transcended into a guardian spirit for Ueno, known today as Nyaoyorozu.

Special Promotion and Coupons

To celebrate the launch of Catrip, a special campaign is being held. Participants who engage in the Catrip Ueno experience will receive a 500 yen discount coupon usable at various shops within Ekute Ueno. This offer is valid for the first 1,500 people and can be utilized for purchases exceeding 1,000 yen.

The campaign underscores the essential partnership between Catrip and JR East's JRE WALLET. By integrating the puzzle adventure with digital rewards, the experience is both enjoyable and economical, allowing players to immerse themselves in the magic of Ueno while engaging with its vibrant culture.

Conclusion

Catrip is more than just a puzzle game; it’s an invitation to explore the intricate stories of Ueno through the eyes of its quirky cat guides. As players solve mysteries, they uncover the rich tapestry of the city, making lasting memories while enjoying exclusive benefits along the way. Join the adventure, solve the mysteries, and experience Catrip today!
For more information, visit the official site: Catrip Official Site.

Catrip Ueno Overview:

- Start Date: October 10, 2023
- Participants: Individual adventurers welcome
- Puzzle Kit Price: 2,500 yen (tax included)
- Location: Ueno Onshi Park Area, Taito Ward, Tokyo
- Riddler Co., Ltd. is behind the puzzle design, made by Ryo go Matsumaru, a notable figure in the puzzle creation community.