Boulemich Collaborates with Craftsman Mako for Unique Indigo-Dyed Campaign

A Unique Collaboration: Boulemich and Mako

In an exciting venture, Boulemich, led by President Masashi Kiyama, is set to launch a special campaign on social media starting from September 5, 2026. This campaign features a collaboration with Mako, a renowned craftsman from Mukuriya Dyeing in Shizuoka Prefecture, and runs until September 14, 2026. It invites participants to engage through Instagram, showcasing the beauty of traditional Japanese indigo dyeing alongside exquisite confectionery.

Boulemich and Mako Collaboration

Campaign Details

Campaign Period:
September 5, 2026, 6:00 PM - September 14, 2026, 11:59 PM

How to Participate:
1. Follow Boulemich's official Instagram account.
2. Follow Mako’s Instagram page.
3. Comment on the campaign post with a revealed keyword on the day of posting.

Gifts:
The campaign will feature a special prize for ten lucky winners, which includes:

- A box of eight assorted Grand Luxe pastries
- A beautifully designed indigo-dyed handkerchief.

The Inspiration Behind the Collaboration

Boulemich has recently revamped its Grand Luxe offerings, introducing eight types of baked sweets that emphasize careful craftsmanship. Starting from September 1st, these treats will be baked using a new steam oven that enhances their fluffiness and moistness.

Grand Luxe represents a culmination of traditional baking techniques and artisanal skills that have been cherished over generations. This has drawn parallels with Mako’s indigo dyeing craft, which is steeped in historical significance. Although these two art forms originate from different domains, they share the commonality of