Japanese Record Broken: ROLLS MAX Folding Umbrella Surpasses 5,000 Supporters in Just Two Weeks
In an impressive feat, the ROLLS MAX folding umbrella from the Taiwanese brand ROLLS has broken the crowdfunding record in Japan, reaching over 5,000 backers on Makuake in just two weeks. Launched by LEGEND MARKETING Co., Ltd., led by CEO Minato Hayashi, on May 25, 2025, this innovative umbrella has garnered more than 45 million yen in support within a month, with expectations to surpass 50 million yen by the project's conclusion on June 22, 2025.
The ROLLS MAX is available in five attractive colors: Horizon Blue, Navy, Stone Armor, Gentle Black, and Cedar Green. As the impact of plastic waste becomes increasingly pressing, with Japan consuming over 80 million vinyl umbrellas annually, the ROLLS MAX offers a sustainable alternative that promotes the idea of keeping a favorite umbrella for a long time. Instead of just replacing flimsy vinyl umbrellas with sturdier ones, the ROLLS MAX presents a novel folding design that maintains the size of a full-length umbrella while being easy to carry and less likely to be forgotten.
Using patented technology, ROLLS has developed a mechanism that allows for a smoother folding experience, overcoming typical issues faced by traditional folding umbrellas. With rising concerns for sustainable lifestyles, ROLLS MAX appeals to the environmentally conscious consumer looking for a durable and practical solution, leading to its rapid success as indicated by the crowdfunding records.
The developers' commitment to addressing consumer needs is reflected in the abundance of supportive comments left by backers. Many expressed their frustrations with traditional umbrellas and their excitement for ROLLS MAX, highlighting its significance in their daily lives.
Particularly praised by users are its size and storage capabilities. With a canopy span of 140 cm and a diameter of 126 cm, ROLLS MAX provides ample coverage while folding down to a compact size of 6 × 36 cm, weighing 510 grams. The interior features ROLLS’ patented PET film which enables quick and hassle-free storage—up to 2 seconds, allowing users to securely store their umbrella with minimal fuss.
Following the Makuake pre-sale, ROLLS MAX will continue to expand in the Japanese market, promoting a new consumption style centered on valuing durable products over disposable vinyl umbrellas. The vision for ROLLS MAX is to inspire a societal shift towards sustainability and responsible consumption.
Rolled out in 2019, ROLLS has evolved from its original ROLLS CLASSIC model to include ROLLS LIGHT, ROLLS AUTO, and reverse-fold umbrellas like REVERSE, all developed while listening closely to customer feedback. The ROLLS MAX represents the pinnacle of their innovation, enhancing water repellency and incorporating a safe shaft design, fully aligning with the needs of modern consumers.
For a closer look at this remarkable product, visit the project page on Makuake: Makuake ROLLS MAX.
Why is ROLLS MAX Gaining So Much Support?
The ROLLS MAX is available in five attractive colors: Horizon Blue, Navy, Stone Armor, Gentle Black, and Cedar Green. As the impact of plastic waste becomes increasingly pressing, with Japan consuming over 80 million vinyl umbrellas annually, the ROLLS MAX offers a sustainable alternative that promotes the idea of keeping a favorite umbrella for a long time. Instead of just replacing flimsy vinyl umbrellas with sturdier ones, the ROLLS MAX presents a novel folding design that maintains the size of a full-length umbrella while being easy to carry and less likely to be forgotten.
Using patented technology, ROLLS has developed a mechanism that allows for a smoother folding experience, overcoming typical issues faced by traditional folding umbrellas. With rising concerns for sustainable lifestyles, ROLLS MAX appeals to the environmentally conscious consumer looking for a durable and practical solution, leading to its rapid success as indicated by the crowdfunding records.
Insights from Supporter Feedback
The developers' commitment to addressing consumer needs is reflected in the abundance of supportive comments left by backers. Many expressed their frustrations with traditional umbrellas and their excitement for ROLLS MAX, highlighting its significance in their daily lives.
- - "I often used vinyl umbrellas but faced issues with forgetting them or having them stolen. A foldable umbrella that fits into my bag easily is something I would cherish."
- - "I was looking for an umbrella to carry during business trips. Although I'm not fond of folding umbrellas, I really want this one. Its size, strength, and ease of storage solve all my previous concerns."
- - "This is the first umbrella that meets my needs for size and easy storage without getting wet. I can't wait for it to arrive."
- - "The mechanism where it opens manually and closes automatically is a fantastic improvement I've been hoping for."
- - "As a wheelchair user, having a foldable umbrella that I can store in my bag is incredibly convenient for unexpected showers. The pre-folded feature influenced my purchasing decision."
- - "As a bike commuter, a foldable umbrella is a necessity. It aligns with my values of wanting to use quality products for a long time, prompting my support."
Key Features of ROLLS MAX
Particularly praised by users are its size and storage capabilities. With a canopy span of 140 cm and a diameter of 126 cm, ROLLS MAX provides ample coverage while folding down to a compact size of 6 × 36 cm, weighing 510 grams. The interior features ROLLS’ patented PET film which enables quick and hassle-free storage—up to 2 seconds, allowing users to securely store their umbrella with minimal fuss.
Future Outlook
Following the Makuake pre-sale, ROLLS MAX will continue to expand in the Japanese market, promoting a new consumption style centered on valuing durable products over disposable vinyl umbrellas. The vision for ROLLS MAX is to inspire a societal shift towards sustainability and responsible consumption.
Product Specifications
- - Outer Arc Length: 140 cm
- - Diameter: 126 cm
- - Storage Size: 6 × 36 cm
- - Weight: 510g ±3%
- - Origin: China (designed in Taiwan)
- - Opening Mechanism: Manual open, automatic close
- - Frame Material: Fiberglass, aluminum, magnesium alloy, anti-rust treatment
- - Umbrella Fabric: 100% polyester, PET film, waterproof coating, UV protection
About ROLLS
Rolled out in 2019, ROLLS has evolved from its original ROLLS CLASSIC model to include ROLLS LIGHT, ROLLS AUTO, and reverse-fold umbrellas like REVERSE, all developed while listening closely to customer feedback. The ROLLS MAX represents the pinnacle of their innovation, enhancing water repellency and incorporating a safe shaft design, fully aligning with the needs of modern consumers.
For a closer look at this remarkable product, visit the project page on Makuake: Makuake ROLLS MAX.
Topics Consumer Products & Retail）
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