#United States #Austin #Digital Turbine #Coalition for a Competitive Mobile Experience #App Economy

Digital Turbine Joins The Coalition for a Competitive Mobile Experience

On August 4, 2025, Digital Turbine, a frontrunner in mobile experience solutions, proudly announced its membership in The Coalition for a Competitive Mobile Experience (CCME). This coalition consists of prominent industry players such as Garmin, Match Group, Meta, and Spotify, all working towards the shared goal of nurturing a more transparent and competitive mobile app marketplace.

With over ten years of in-depth experience in app distribution, Digital Turbine brings a wealth of knowledge to the Coalition. Their proprietary Ignite platform is currently embedded in more than one billion Android devices globally, significantly facilitating app installations. As a result, Digital Turbine holds a unique vantage point to analyze the challenges and prospects that confront app developers today.

The Ignite platform is instrumental for over 82,000 applications that rely on Digital Turbine’s capabilities to enhance their commercial success. By joining the Coalition, Digital Turbine aims to tackle pressing issues such as restricted distribution options and inflated platform fees, which currently stifle competition in the app economy.

Brandon Kressin, the Executive Director of the Coalition for a Competitive Mobile Experience, expressed enthusiasm about Digital Turbine’s entrance into the coalition. He emphasized the coalition's commitment to ensuring that consumers reclaim control over the mobile applications they use, stating: "The CCME is excited to welcome Digital Turbine to our coalition of companies who have come together to push for reform that puts people in the driver's seat of what apps they and their families use and how they use them."

A major goal for the Coalition is to empower app developers with more agency in how their products are delivered to users, as well as to promote greater consumer choice via direct-to-device distribution options. Digital Turbine’s relationships across mobile carriers, Original Equipment Manufacturers (OEMs), and developers are anticipated to help realize scalable solutions benefitting all stakeholders in the ecosystem.

The increasing scrutiny by global regulators regarding app store operations and platform dominance further intensifies the need for such a coalition. Digital Turbine seeks to contribute its technical knowledge and insights in app monetization, user acquisition, and distribution strategies to accelerate both regulatory and industry-led initiatives that foster competition and innovation.

CEO Bill Stone stated: "We're honored to join a group that's not just talking about change, but actively shaping the future of the app economy. Our innovations always focus on creating a level playing field, giving developers, device partners, and consumers the power they deserve regarding app discovery, usage, and growth into successful business ventures. Partnering with the CCME will help us drive meaningful change that supports innovation, choice, and fairness across the mobile ecosystem."

About The Coalition for a Competitive Mobile Experience

The Coalition for a Competitive Mobile Experience is a diverse assembly of firms dedicated to enhancing consumer experiences by ensuring a more open and competitive mobile space.

About Digital Turbine

Digital Turbine (NASDAQ: APPS) is pivotal in delivering superior mobile experiences for consumers while also generating significant results for leading mobile operators, advertisers, and publishers. The company simplifies the process of achieving end-to-end recognition, acquisition, and monetization for its partners, connecting them with consumers across multiple platforms and devices.