Hardee's and Duke's Mayo Team Up for Ultimate Tournament Dunking Experience

Hardee's and Duke's Mayo: A Match Made for Tournament Season



As basketball fans gear up for their favorite tournament, a delicious collaboration is set to make waves this season. Hardee's and Duke's Mayo have joined forces to create a unique dining experience for food lovers and sports enthusiasts alike. Introducing the Hand-Breaded Chicken Tender Platter, this crowning glory features the crispy goodness of Hardee's Hand-Breaded Chicken Tenders alongside the tangy flavor of Duke's Carolina Gold BBQ sauce.

This mouthwatering platter will be available at participating Hardee's locations starting March 5. The crispy chicken tenders, made from all-white meat, are hand-dipped in buttermilk, lightly breaded, and fried to perfection. When paired with the new Carolina Gold BBQ sauce, which brings a delightful mustardy taste with a hint of sweetness and heat, every bite turns into a dunking masterpiece.

Sarah Breymaier, Vice President of Brand Marketing at Hardee's, emphasizes the significance of food on game day. As research highlights, springtime basketball events influence consumption patterns, with chicken ranking amongst the most popular menu selections. Excited to showcase their classic Hand-Breaded Chicken Tenders complemented by Duke's Carolina Gold BBQ sauce, Breymaier stated, "We have seen dipping sauces grow in popularity and guests are seeking out more flavors, making this offer particularly timely."

A Well-Rounded Meal


In addition to the star of the show, the platter comes complete with crispy fries, flavorful coleslaw, savory garlic toast, and your choice of drink. This combination not only satisfies the hunger of game-day enthusiasts but also excites them with a flavor explosion that captures the spirit of competition.

Rebecca Lupesco, Marketing Director at Duke's Mayo, shared her perspective on the perfect pairing. "There's no better match for Hardee's Hand-Breaded Chicken Tenders than Duke's Carolina Gold BBQ, which was made for dipping. It's bold, tangy, and just the right amount of sweet - this is how you do BBQ flavor right."

Sweeten Your Experience


But fans have even more reasons to celebrate. Alongside the platter, Hardee's is introducing a delightful treat: the Strawberry Lemon Biscuit. Baked fresh in-house and packed with a delicious blend of strawberry and lemon flavors, this biscuit comes drizzled with icing, adding a sweet note to your dining experience. This delightful dessert is available until April 29 and expands Hardee's biscuit lineup, which already boasts favorites like Made from Scratch™ Biscuits and the Cinnamon 'N' Raisin Biscuit.

Rewards for Fans


To make this collaboration even sweeter, Hardee's offers enticing rewards through their My Rewards app. New members can benefit from a special reward within 30 days of signup, allowing them to choose between a free Hand-Breaded Chicken Sandwich or a 5-piece Hand-Breaded Chicken Tender order with a minimum purchase. This is a fantastic way for fans to fill their cravings while enjoying their favorite tournament games.

Join the Celebration


Whether you are celebrating a triumphant victory or managing the disappointment of a close game, Hardee's is here to support and complete your game-day experience. Don’t forget to download the Hardee's app for the latest news and offers, ensuring you stay connected with updates and promotions.

With a legacy spanning over 60 years, Hardee's continues to redefine convenience and quality in fast food, while the delightful flavors of Duke's Mayo reassure loyal fans that they are in for a treat this tournament season. For more details on the new offerings, check out Hardee's website.

As the tournament progresses, expect to see food become just as exciting as the games themselves. So, gather your friends, fill out those brackets, and indulge in the dynamic flavors that Hardee's and Duke's Mayo are bringing to the table this season!

Topics Consumer Products & Retail)

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