Introducing the Animal Epos Card: A New Way to Support Wildlife
The highly anticipated Animal Epos Card is set to launch on March 20, 2026, marking the first initiative under the newly established Animal Project by the Marui Group. This exciting collaboration with OHANA, Adventure World, Kobe Oji Zoo, and Nagasaki Bio Park aims to create a unique credit card experience where users can help feed animals while shopping.
What is the Animal Epos Card?
The Animal Epos Card allows cardholders to accumulate loyalty points with every purchase made; for every 200 yen spent, 1 point is earned, which translates to a 0.5% cashback. As an integral feature of this card, 0.1% of the total spending will be donated towards the animals' food expenses, offering users a direct way to connect with wildlife.
Cardholders will have the opportunity to view exclusive videos showing the animals enjoying their meals, captured through the lens of dedicated zookeepers. These videos will be accessible through the Epos app and provide a delightful glimpse into animal care. The donations will be managed by OHANA, utilizing unsellable agricultural products from domestic producers to supply the animals in the three partnering facilities.
In addition, for each new card application, 1,000 yen will be donated to the corresponding facility chosen by the cardholder, helping various projects related to the zoo's operations, management, and animal welfare.
Exclusive Membership Benefits
To incentivize sign-ups, new members who spend over 100,000 yen in the first three months of membership will receive special gifts exclusive to the Epos Card. These limited-edition items, curated with assistance from the zoos, make membership even more rewarding.
Celebration Events
The launch will be celebrated with membership events across the participating zoos from March 20 to March 22, 2026. During this period, exciting activities and a chance to win exclusive merchandise through a lottery system will be available. Additional perks will be given to those who sign up for the card during this event.
Why the Animal Project?
The Marui Group is committed to enhancing the lives of both customers and animals alike. The inception of the Animal Project arose from the aspirations of employees who wished to support their beloved animals amidst the challenges that zoos currently face—maintaining quality habitats, updating facilities, and securing funds for educational programs. This initiative aims to transform their passion into a sustainable business that promotes social contributions through daily consumption.
The concept of “everyone contributing their love for animals” is the cornerstone of the Animal Epos Card, empowering individuals to collaborate in a supportive community.
Collaboration with OHANA
An integral partner in this initiative, OHANA has been operating the revolutionary platform ‘Hello! OHANA’, which allows contributors to send meals to animals in need. By utilizing agricultural products deemed unsuitable for sale, the platform combats food waste while nurturing wildlife. This approach aligns with Marui Group's vision of creating a future together that favors sustainability.
The launch of the Animal Epos Card is a significant step toward providing a new avenue for zoo support through innovative partnerships. The hope is that customer affection for animals translates into tangible benefits for wildlife conservation and the welfare of future generations.
A Call to Action
With the new Animal Epos Card, Marui Group invites you to create a lasting impact while enjoying the benefits of a credit card. Your everyday spending can now foster compassion and support animal welfare. Together, let's embark on this exciting journey where your love for animals leads to a meaningful societal contribution.
For more information on the card and how to apply, please check the official Epos Card website:
Epos Card.