Nippon Steel Kowa Real Estate Partners with Sanu to Promote Modern Living Styles

New Partnerships and Modern Living Strategies

Nippon Steel Kowa Real Estate Co., headquartered in Minato, Tokyo, has signed a basic agreement for capital and business partnership with Sanu, based in Meguro, Tokyo. This collaboration aims to promote multi-location living, a rising lifestyle trend that has emerged amid Japan's growing urbanization and rural depopulation challenges.

Background of the Investment and Partnership

Japan is currently grappling with significant societal issues stemming from population concentration in urban areas alongside the declining local populations in rural regions. The government, including the Ministry of Land, Infrastructure, Transport and Tourism and the Cabinet Office, has begun to implement policies to encourage migration from urban to rural areas and to promote the concept of dual residency.

Additionally, the COVID-19 pandemic has altered daily living and work styles, paving the way for a more diverse array of lifestyles. Nippon Steel Kowa Real Estate anticipates that the demand for living arrangements that incorporate travel between multiple residences will continue to grow.

In pursuit of these goals, the company will leverage its expertise in housing and research through its newly established Future Style Research Institute, opening in April 2025. This initiative is focused on suggesting innovative living styles and housing solutions aligned with evolving consumer preferences.