RugOne Unveils Its First Product, the Xever 7 Series, at IFA 2025

RugOne Unveils the Revolutionary Xever 7 Series at IFA 2025



On September 6, 2025, at the prestigious IFA conference in Berlin, Ulefone introduced its new outdoor brand, RugOne. This launch is particularly noteworthy as it unveils the Xever 7 series, hailed as the world's first rugged smartphone featuring swappable batteries. Designed for adventurers who seek unmatched durability and sustainability, the Xever 7 series promises to change how we view outdoor technology.

The Birth of RugOne


RugOne was established to cater to the increasing demand for resilient, sustainable, and repairable outdoor technology. Capitalizing on Ulefone's extensive manufacturing expertise and supply chain, RugOne aims to create high-quality products with minimal environmental impact. The brand's slogan, “To Be Bold,” encapsulates its mission to innovate and lead in outdoor communication technology.

The name RugOne cleverly combines the words “rugged” and “top one,” symbolizing a commitment to superior quality.

Introducing the Xever 7 Series


The Xever 7 series is engineered to redefine mobile sustainability. It boasts a stylish, youthful, and robust design that adheres to the new EU Eco-Design Guidelines. The standout feature of this smartphone is its swappable battery, which can be replaced without powering down the device, ensuring continuous usability and significantly extending product lifespan.

Enhanced Features


Besides its revolutionary energy solution, the Xever 7 series is equipped with a sophisticated camera system that includes optical and electronic image stabilization (OIS and EIS). It also showcases a robust hardware configuration and exceptional user-friendliness, catering specifically to outdoor enthusiasts.

Additionally, this series features advanced thermal imaging capabilities supported by the FLIR® Lepton® 3.5 sensor. This groundbreaking technology allows users to detect heat signatures, effectively enabling visibility in complete darkness or through smoke, and aids in identifying thermal anomalies in various objects.

RugOne's Philosophy


RugOne's commitment is to develop products that are not only durable but also sustainable. By incorporating user-replaceable batteries and focusing on repairable design principles, the brand aligns with modern ecological standards, reducing electronic waste.

With RugOne’s focus on personalizing technology for outdoor adventurers, the brand stands firm on its philosophy of being bold, pushing the envelope with innovative solutions that enhance user experience while considering environmental sustainability.

Follow RugOne


For more information, follow RugOne on social media platforms such as Facebook, LinkedIn, YouTube, X, Instagram, and TikTok, or visit their website for the latest updates and product offerings.

In conclusion, the introduction of the Xever 7 series not only marks a significant milestone for Ulefone but also sets a new standard for rugged outdoor smartphones, aiming to make sustainability a top priority in user technology.

Topics Consumer Technology)

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