#Japan #Asakusa #Ploom #EVO Series

Ploom Lounge: A Unique Cherry Blossom Experience in Asakusa

As the cherry blossoms bloom in Asakusa, JT is set to sponsor a special lounge to enhance your experience of the season. From March 27 to April 5, 2026, Ploom will present the Ploom LOUNGE at the Sakura Street event in the Asakusa district’s vibrant Six District Broadway. This initiative celebrates the launch of the new EVO Sakura Regular tobacco sticks and the limited-edition Fuchsia Flare color of the Ploom AURA device.

The Sakura Street event transforms Asakusa into a spring stage adorned with cherry blossoms and features various traditional performances, including a Hanamachi procession and Wagakki music. The Ploom LOUNGE, covering 20 meters, will be fully decorated in a cherry blossom theme, creating a magnificent backdrop for your smoking experience. It will offer a temporary smoking space for individuals 20 years and older, enabling you to enjoy both heated tobacco and conventional cigarettes in a delightful ambiance.

Tasting and Exclusive Offerings

At the Ploom LOUNGE, visitors will have the opportunity to taste various brands from the EVO series, including the new Sakura flavor. Additionally, attendees can purchase the Ploom AURA device in the Fuchsia Flare color. Those who already own the Ploom AURA or buy one at the venue can also participate in an exclusive panel exchange service featuring limited designs created by renowned graphic designer ESOW, who has strong ties to Asakusa.

You can follow the events at Ploom LOUNGE through the official Instagram account, Discover Ploom, which will share updates throughout the event days.

JT's participation in the Sakura Street event emphasizes their commitment to catering to diverse customer needs, aiming to provide even higher satisfaction through enriched product offerings and services.

Cultural Significance of the Event

The Ploom LOUNGE concept draws inspiration from historical Edo-period cherry blossom viewing traditions, where people enjoyed sake and tobacco under blooming cherry trees. This cultural essence will be reinterpreted into a modern experience that celebrates the charm of spring and highlights the essence of the Edo period. The event will incorporate traditions such as Edo-style performances and unique interactions, allowing guests to savor their smoking experience while enjoying the exquisite cherry blossom scenery.

Upon entering the Ploom LOUNGE, guests will be greeted by an original illustration drawn specifically for the lounge by ESOW. The vibrant scenery will elevate the ambiance, making it a perfect spot to enjoy your moments of relaxation during this festive season.

Unique Experience and Attractions

1. Soap Bubble Performance: To enhance the cherry blossom visual effect, a soap bubble spectacle will create a dreamy atmosphere, reminiscent of falling cherry petals.
2. Cleaning Samurai: A unique initiative where a “cleaning samurai” roams the lounge, encouraging guests to enjoy interactions while fostering a clean environment.
3. Oiran Photo Spot: A designated photo area featuring the elegant Oiran (courtesan) for capturing memorable moments against the backdrop of Asakusa’s cultural richness.

(Ploom LOUNGE is exclusively for smokers aged 20 and above.)

Exclusive Collaboration with ESOW

The collaboration with ESOW has resulted in three exclusive panel designs, each available in a limited quantity at the Ploom LOUNGE. These include designs dubbed Sakura Tsuya, Sakura En, and Sakura Kemuri. Existing Ploom AURA owners or new buyers can exchange their original panels for these special editions.

Additionally, a post-event campaign will run from April 6, 2026, to May 11, offering a chance to win these collaborative designs on Ploom CLUB.

About Ploom

Ploom represents a commitment to delivering exceptional smoking experiences through its continuously evolving heated tobacco products. The Ploom AURA device emerges as an innovation, promising full extraction of tobacco flavor and an unparalleled smoking satisfaction. With features like SMART HEATFLOW and HEAT SELECT SYSTEM, users can enjoy customized sessions. The device’s sophisticated design ensures both beauty and comfort, paving the way to a revolutionary tobacco experience.

For any inquiries or more information, feel free to contact Ploom's customer service at 0120-108-513, available daily from 10:00 to 21:00.