Procure Impact and Highgate Forge Strategic Alliance to Enhance Social Procurement in Hospitality

Procure Impact, an innovative player in the hospitality sector, has recently announced its partnership with Highgate, a prominent global real estate investment and hospitality management firm. This collaboration aims to elevate social procurement practices throughout Highgate’s expansive hotel portfolio, all while enhancing the overall guest experience.

A Vision for Positive Change

Through this partnership, both Highgate and Procure Impact are committed to designing exclusive hotel marketplaces, crafting unique amenities, and creating engaging guest experiences. They plan to introduce over 6,000 carefully sourced products that come from a network of mission-driven suppliers. These suppliers are not only focused on social impact but also include social enterprises dedicated to job creation, brands that actively contribute to charitable causes through nonprofit partnerships, and local businesses that boost regional economies.

Arash Azarbarzin, Principal and Chief Executive Officer of Highgate, emphasized the importance of this collaboration, stating, "At Highgate, we are continually focused on elevating the guest experience across our portfolio. Through our partnership with Procure Impact, we are introducing thoughtfully curated products that meet our standards for quality and service, offering guests a deeper connection to the stories and communities behind the destinations they visit."

Tracking Social Impact

Procure Impact has developed a robust system for tracking the social impact generated from their transactions, especially regarding the creation of paid work hours through purchases made from workforce-focused social enterprises. Under this new partnership, Highgate has pledged to create 10,000 hours of transformative employment opportunities annually through social procurement efforts. This commitment ties into the Dignity of Work Pledge, an initiative launched in collaboration with the American Hotel and Lodging Association, with progress monitored through the AHLA's Responsible Stay platform.

Jen Collins, Co-Founder and President of Procure Impact, expressed enthusiasm about the partnership: "We are thrilled to partner with Highgate, a hospitality leader that shares our belief that business decisions can be a powerful driver of positive change. Together, we're demonstrating that everyday purchasing decisions can create opportunity, such as fueling jobs, supporting social missions, and strengthening communities."

Implementation Across the Portfolio

Highgate's hotels will begin integrating Procure Impact's curated programs into their marketplaces, amenities, and guest interactions throughout 2026. This integration aims not only to improve customer satisfaction but also to foster a greater sense of community and connection amongst guests by sharing the impactful narratives of the products and suppliers involved.

About Highgate

Highgate is a powerhouse in hotel management, investment, and development, occupying a dominant position in major U.S. gateway cities like New York, Boston, and Miami, while also expanding into Europe, the Caribbean, and Latin America. The company excels in guiding its portfolio through all phases of the property cycle, emphasizing customized lifestyle hotel brands alongside legacy and independent hotel management with modern programming and technical savvy. Their adept use of industry-leading revenue management tools allows them to identify and adapt to market shifts, enhancing hotel performance and asset value.

About Procure Impact

Procure Impact is celebrated for its work in developing groundbreaking hospitality partnerships that design curated retail and amenity programs. They focus on creating extraordinary guest experiences while simultaneously supporting mission-driven local suppliers, generating employment opportunities, and reinforcing community ties. Their expansive portfolio boasts over 6,000 products in high-demand categories, stirring curiosity and a sense of belonging through compelling storytelling. By redefining procurement as a catalyst for both business enhancement and social good, Procure Impact has garnered the confidence of numerous hospitality brands, GPOs, and a cohort of 28 leading management companies across over 6,500 hotels nationally. With accolades from Fast Company’s Most Innovative Companies list and features in Inc. Magazine and Forbes, Procure Impact is paving the way for a new standard in hospitality procurement.

With this strategic alliance, Procure Impact and Highgate are set to reshape the foundations of hospitality industry practices, demonstrating that procurement can successfully interweave social consciousness with exceptional guest experiences.