Lightbridge Academy Partners with Curious Jane for Enhanced Marketing Strategy
In a bid to bolster its brand presence and marketing capabilities, Lightbridge Academy announced a new partnership with Curious Jane, a well-regarded media and creative agency that specializes in franchise and multi-location brands. With two hundred locations currently operational and more on the horizon, this collaboration aims to deliver rooted, local marketing strategies tailored to connect families with exceptional early childhood education services.
Curious Jane comes fully equipped with over 20 years of experience in supporting franchise systems. The agency stands out for its ability to craft marketing campaigns that cater both to a national audience and local communities, ensuring that each franchise thrives independently while benefiting from a cohesive brand image. As the preferred media partner for Lightbridge Academy, Curious Jane is set to spearhead local media strategy, planning, and purchasing. This will facilitate impactful, targeted marketing efforts across all brand locations.
Lora Kellogg, the CEO and president of Curious Jane, expressed her enthusiasm for the new venture, stating, "Lightbridge Academy represents everything we value in a client partnership—a strong brand, passionate franchise owners, and a profound commitment to families." She emphasized that the agency's objective is to leverage its deep expertise in franchise marketing, which will greatly benefit all Lightbridge Academy locations, helping them reach families effectively and efficiently.
According to Audrey Feci, the vice president of new markets at Lightbridge Academy, establishing strong local awareness is critical as the company continues its expansion. "Curious Jane brings a wealth of expertise and a data-driven approach that not only supports individual owners but also strengthens the overarching brand, enabling our centers to build momentum from day one."
Both companies share a fundamental commitment to quality and community—a core principle highlighted in Lightbridge Academy's Circle of Care philosophy. This philosophy enhances the needs of children, families, educators, and the communities where the facilities operate. Under this partnership, Curious Jane will implement integrated media planning and buying across various digital and local channels. This approach will ensure that each Lightbridge Academy location benefits from strategic channel selection and campaigns aimed at reaching families during essential decision-making moments.
Curious Jane's methods are rooted in data-driven targeting, allowing for tailored campaigns that resonate with local audiences. This strategy reflects the agency's commitment to fostering brand awareness and nurturing growth in both individual locations and at the national level. As a result, parents can expect heightened visibility of Lightbridge Academy in their communities—crucial for families selecting child care options.
Lightbridge Academy, established in 1997 as a family business, prides itself on providing quality early education and child care services grounded in robust values. With its wide network spanning various states, the organization remains dedicated to maintaining high-quality standards and prioritizing the needs of families it serves. As further developments arise from this partnership with Curious Jane, expect notable advancements in marketing strategies that reflect the shared vision for connecting families with trusted early educational opportunities.
To explore more about the capabilities of Curious Jane and their mission to foster franchise growth through innovative marketing solutions, interested parties can visit
Curious Jane's website. For information about Lightbridge Academy's franchise opportunities, visit
Lightbridge Academy's franchise page.
The exciting partnership between Lightbridge Academy and Curious Jane marks a significant step toward creating more impactful connections within communities and enhancing the growth trajectory of both entities involved.