Introducing ZENB HAPPEA: A Delightful New Soy Sauce Snack from Japan

ZENB HAPPEA: A Tasty New Snack Experience

Introducing the latest addition to the ZENB HAPPEA series by ZENB JAPAN, the sweet and salty "ZENB HAPPEA Soy Sauce Flavor" snack is set to hit the market on December 10, 2025. This unique treat is crafted from yellow peas, offering a crunchy texture coupled with a mouthwatering roasted soy sauce glaze. You can grab this delightful snack from the official ZENB website or various e-commerce sites such as Amazon, Rakuten, Yahoo! Shopping, and Qoo10.

ZENB HAPPEA Soy Sauce Flavor

A Happy Snack Transition

The concept behind ZENB HAPPEA is simple: to bring joy and health together during snack time. The brand envisions a product that encourages people to indulge guilt-free while enjoying delicious flavors. The name itself—HAPPEA—captures the essence of happiness (HAPPY) and the key ingredient, yellow peas (YELLOW PEA), creating a snack that embodies both.

Launched in September 2025, the HAPPEA series originally included three flavors: cacao, maple, and caramel. Now, with the addition of the roasted soy sauce variant, the lineup has expanded and offers something delightful for everyone’s taste.

Features of the New Soy Sauce Flavor

- Crunchy and Flavorful: The ZENB HAPPEA snack is not just about taste; the crunch and the delightful roasted soy sauce provide an addictive flavor combination. The simplicity of its ingredients allows the natural flavors to shine through.
- Healthy Choice: Crafted without wheat, this snack is gluten-free, and it contains no refined sugar, dairy, or eggs. Ideal for guilt-free snacking at home, at work, or even when on the go, it’s perfect for children, offering a wholesome option that parents can trust.
- Balanced Nutrition: Each bag contains just 63 kcal and is low in carbohydrates—61% less fat than conventional snack options. The snack is rich in dietary fiber, iron, polyphenols, and protein, catering to those who want to enjoy snacking without compromising their health goals.

Perfect for Anytime Snacking

Whether you're looking for a quick pick-me-up during your workday or a delightful side while enjoying beverages, ZENB HAPPEA is the ideal choice. It seamlessly fits into diets and encourages a healthy lifestyle without sacrificing taste. Enjoy the sweet-savory goodness in every bite while nourished with essential nutrients.

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Individual Bag

- Price: 198 yen (tax included, excluding shipping)
- Link: ZENB HAPPEA Soy Sauce

12-Bag Pack

- Contents: 4 flavors (Soy Sauce, Cacao, Maple, Caramel) 3 bags of each
- Price: Special introductory offer at 2,016 yen (tax included, excluding shipping)
- Link: ZENB HAPPEA Variety Pack

Available at multiple e-commerce platforms:

Ingredient Information

- Main Ingredients: Yellow pea puffs (domestic), soy sauce (containing soybeans), beet sugar, mirin, rice oil, kombu powder, and salt.
- Allergen Information: Contains soybeans.
- Nutritional Value per Bag (16g):

- Energy: 63 kcal
- Protein: 2.8g
- Fat: 1.7g
- Carbohydrates: 10.1g
- Sugars: 8.5g
- Dietary Fiber: 1.6g
- Sodium (equivalent): 0.40g

Expiration Date

- 12 months from the date of manufacture.

About ZENB

ZENB is committed to utilizing plant-based ingredients—like vegetables and legumes—to create food that enriches the health of individuals, communities, and the planet. They prioritize natural ingredients and avoid animal products and additives to deliver nutritious and delicious snacks. ZENB believes in a well-being food lifestyle that is not only healthier than traditional grains but also more sustainable for the earth, offering a range of products, including ZENB Noodles, Breads, Chips, Curries, Soups, and more, created using the whole plant.