Clarins Launches Innovative Double Serum Foundation for Glowing Skin

Clarins Introduces Groundbreaking Double Serum Foundation



In a significant advancement in beauty formulations, Clarins has launched its latest product, the Double Serum Foundation, inspired by the success of its bestselling Double Serum. This innovative foundation marries the benefits of high-performance skincare with the aesthetics of makeup.

A Unique Blend for Flawless Skin


Clarins’ Double Serum Foundation isn't just another addition to the makeup aisle. Crafted with a unique dual-chamber delivery system, the product features a blend of 2/3 makeup and 1/3 intensive serum. Users are treated to up to 12 hours of medium to full coverage that enhances their complexion while nourishing the skin beneath.

The foundation provides an immediate luminous effect and maintains hydration for up to 24 hours, ensuring that wearers look fresh throughout the day. With its revolutionary formula, Double Serum Foundation aims to offer both instant aesthetic benefits and long-term skin improvements.

Powered by Plant Science


Central to this product's innovation is the integration of Clarins’ proprietary A.U.R.A. Technology. This technology amplifies the radiance and beauty of the skin, utilizing natural ingredients known for their light-reflecting properties. Furthermore, the inclusion of stabilized papain derived from papaya acts as an enzymatic exfoliator, promoting a clear, radiant complexion by removing dead skin cells and refining the skin's surface.

In clinical tests, participants reported a 58% improvement in complexion radiance and a 22% increase in glow after just one hour of application. Over a 28-day usage period, feedback revealed that users experienced a glow that was enhanced by 54% as well as noticeable reductions in the appearance of wrinkles and enlarged pores. This reinforces Clarins' commitment to merging makeup with skincare effectively.

Formulated with Nature in Mind


True to its green beauty philosophy, the Double Serum Foundation is formulated with 87% skincare ingredients sourced from nine plant extracts and five active molecules. The star ingredient, turmeric extract, is renowned for its ability to support the skin’s vital functions and promote a youthful appearance. The foundation includes a synergistic blend of:
  • - Organic Aloe Vera Extract and Acetylated Hyaluronic Acid for hydration.
  • - Plant-based Squalane and Horse Chestnut Flower Extract for nourishment.
  • - Teasel Extract and Vitamin E derivative for protection against oxidative stress.
  • - Organic Green Banana Extract coupled with peptides to visibly firm skin texture over time.

This multitasking formula also contains Clarins' Anti-Pollution Complex, which defends against environmental aggressors, including blue light exposure from electronic devices.

Inclusive and Personalized


Available in 37 shades, the Double Serum Foundation caters to a diverse range of skin tones and types. Its buildable coverage allows users to adjust the level of application according to their preference. The thoughtful packaging features a customizable dial to ensure the right dosage every time, making it a versatile addition to any beauty routine.

Retailing at $62, the foundation became available on April 15, 2026, exclusively through Clarins’ website.

Commitment to Sustainable Beauty


Clarins continues its journey towards sustainability with this new launch. The Double Serum Foundation boasts an 87% natural-origin formula and packaging that incorporates at least 38% recycled materials; more than 90% of the components are recyclable. With the Clarins T.R.U.S.T. platform, consumers can trace ingredient sourcing, ensuring transparency from the field to skin.

Having pioneered plant-based innovations since its foundation in 1954, Clarins maintains its commitment to sustainable practices and ethically sourced products. The company, currently a certified B Corporation, confirms its goal to become carbon neutral and 100% plastic neutral by the end of 2025.

In conclusion, Clarins’ Double Serum Foundation represents a significant leap forward in beauty technology, merging the efficacy of skincare with the allure of makeup while adhering to values of sustainability and transparency.

Topics Consumer Products & Retail)

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