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Rilakkuma Takes Center Stage as the Special Ambassador for the Santa Parade in 2025

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, has announced that Rilakkuma will serve as the Special Ambassador for the Santa Parade Tokyo and Osaka charity events for the third consecutive year. The Santa Parade is a meaningful event aimed at delivering Christmas gifts to children battling illness, and Rilakkuma's role adds a festive charm to this charitable occasion.

Since being appointed Special Ambassador in 2022, Rilakkuma has been a beloved figure at the event. Last year marked a special 20th anniversary for Corilakkuma, who also took on the ambassadorial role. As excitement builds for the upcoming short anime broadcast of "Rilakkuma" set for April 2026, Rilakkuma returns to delight fans and participants at this year's parades.

Santa Parade Details

The upcoming Santa Parade will be held as follows:

• - Tokyo: November 16, 2025, at Yoyogi Park Event Square
• - Osaka: December 7, 2025, at Osaka Castle Park

On these dates, attendees will have the delightful opportunity to see Rilakkuma dressed in a Santa costume, spreading joy and cheer as he participates in this heartwarming charity event.

The Santa Parade is known for allowing participants to don Santa attire and enjoy a lively walk. The registration fees contribute to providing Christmas gifts for sick children, creating a festive atmosphere filled with warmth and kindness. This event takes place in various locations around the globe, reinforcing the spirit of giving during the holiday season.

Rilakkuma and Corilakkuma have both previously graced the stage as Special Ambassadors, delighting the audience while engaging with children and fellow ambassadors. They have been instrumental in creating enjoyable experiences and memories during previous events.

Event Schedule for Santa Parade 2025

• - Tokyo

- Event Date: November 16, 2025
- Venue: Yoyogi Park Event Square
- For ticketing and participation details, visit the Santa Parade Tokyo Official Website

• - Osaka

- Event Date: December 7, 2025
- Venue: Osaka Castle Park, Taiyō no Hiroba
- For ticketing and participation details, visit the Santa Parade Osaka Official Website

San-X has been actively involved in the Santa Parade for the past three years as part of its mission-driven initiatives. This year, attendees at both parades can visit the San-X booth, which will feature a badge-making experience, adding an interactive element to the festivities.

For more on San-X's purpose, visit their mission page.

Who is Rilakkuma?

Rilakkuma is a plush bear character who resides with Kaoru, an OL (office lady), alongside friends Corilakkuma and Kiiroitori. While the identity of the individual inside the costume remains a mystery, Rilakkuma is primarily focused on enjoying food, especially pancakes, omelettes, pudding, and dango. They are accompanied by their friend, Chairoikoguma, who dwells in a honey forest.

For more insights into Rilakkuma, check out their official profile and follow Rilakkuma on X (formerly Twitter).

About San-X

San-X, known for creating over 1,000 unique characters including Rilakkuma, Sumikko Gurashi, and Tarepanda, has a commitment to delivering enchanting products and experiences that resonate with fans around the world. Their characters blend cuteness with a touch of humor, embracing a gentle kindness that captivates hearts across different age groups.

For more information about San-X, visit their official website.

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