#Japan #Osaka #Mitsui Sumitomo Card #Stera Ads #Hokka Hokka Tei

Hokka Hokka Tei Launches New In-Store Promotion with Stera Ads

Hokka Hokka Tei, a pioneer in the takeout bento industry in Japan, is set to revolutionize its customer interactions through an innovative in-store promotional campaign leveraging the advertising service 'Stera Ads' provided by Mitsui Sumitomo Card. This initiative has been developed in collaboration with CCCMK Holdings and aims to enhance customer engagement at their stores while driving purchasing behavior.

The Concept of the Promotion
This promotional campaign aims to establish a new model that integrates product sampling and an entry campaign incentivized by V Points—offered by CCCMK Holdings and Mitsui Sumitomo Card—through the Stera terminal, a point-of-sale device equipped with the Stera Ads advertising service. This service allows the display of product and campaign information to customers right before checkout, maximizing promotional effectiveness and encouraging purchases.

Details of the Promotion

The combined use of 'Stera Ads' with product sampling and the V Points campaign is designed to create multiple customer touchpoints throughout the purchasing journey:

1. Sample Distribution and Ad Exposure at Checkout
During the checkout process, Hokka Hokka Tei will distribute manufacturer sampling products while simultaneously showcasing related advertisement content on the Stera terminal. This dual contact method aims to increase brand recall and consumer interest by allowing customers to physically handle products as they engage with ads.

2. Receipt Advertising to Direct Campaign Participation
Post-purchase, customers will receive receipts that contain QR codes linking to a webpage offering V Points for purchases made at participating stores. This strategic timing enhances customer engagement right after transaction completion, effectively guiding them toward targeted retail opportunities.

3. Encouraging Customer Engagement with Clear Benefits
Customers can access the campaign webpage via the receipt’s QR code, where they are presented with the clear advantage of receiving V Points. This straightforward incentive heightens the likelihood of participation in the campaign, fostering actual purchases of sampled products.

4. Transcending Store Boundaries to Drive Purchases
After entering the campaign, customers who purchase promoted products at participating supermarkets or drugstores will earn additional V Points. This model not only stimulates purchases at Hokka Hokka Tei but also encourages shopping across other retail outlets.

5. Analyzing Purchasing Data for Future Improvements
A notable feature of this promotional effort is the commitment to not merely distribute samples but also to analyze post-campaign purchasing data. The effectiveness of the sampling in influencing actual sales will be examined, with insights shared with manufacturing partners to refine future promotional strategies.

Conclusion

Hokka Hokka Tei is poised to drive innovative customer interactions through this unique in-store promotion initiative. By reinforcing partnerships and delivering enhanced customer value, the company is determined to elevate the dining experience while establishing effective promotional strategies. As they continue to adapt and evolve, Hokka Hokka Tei remains committed to maintaining its reputation as 'the kitchen of your town,' providing delicious and heartfelt takeout meals to every customer.

Inquiries regarding this campaign or interest in product sampling partnerships can be directed through the contact form on their official website.

About Hokka Hokka Tei

Founded in 1976 in Soka City, Saikawa Prefecture, Hokka Hokka Tei has become renowned for its warm and comforting takeout meals. The company's mission has consistently been to deliver delicious, enjoyable, and heartfelt bento boxes while growing its presence nationwide with 784 stores. As they approach their 50th anniversary in 2026, Hokka Hokka Tei looks forward to further enhancing their menu offerings and customer engagement.

Ceo: Tatsuya Aoki
Location: 3-10 Tsurunocho, Kita, Osaka City
Business: Takeout and Delivery Bento
Website: Hokka Hokka Tei