Sumikko Gurashi Teams Up with NEXCO West for Exciting Campaign in 2025

Sumikko Gurashi x NEXCO West Campaign 2025

Get ready for a delightful collaboration as San-X Co., Ltd. teams up with NEXCO West and NEXCO West Highway Service Holdings to bring you the "Sumikko Gurashi Campaign 2025", starting on October 17, 2025, and running until January 16, 2026. This campaign follows the overwhelming success of the 2024 campaign, promising to be even more exciting!

What to Expect

The partnership offers a myriad of attractions across 26 designated service areas (SA) and parking areas (PA) in West Japan. Visitors can look forward to special photo spots and a fresh lineup of exclusive merchandise featuring the beloved characters from Sumikko Gurashi. This year, the campaign also caters to those unable to visit in person by launching an online store, ensuring everyone can join in on the fun!

Official Campaign Website: Sumikko Gurashi Campaign 2025
Online Store: NEXCO West Online Store

Featured Locations

Here's a breakdown of the participating service areas:

- Kansai Region (6 Locations):

- Takarazuka North Service Area
- Miki Service Area (Upline)
- Kasai Service Area (Upline)
- Suita Service Area (Upline)
- Kishiwada Service Area (Downline)
- Kinokawa Service Area (Upline)

- Chugoku & Shikoku Region (3 Locations):

- Nanko Service Area (Upline)
- Fukuyama Service Area (Upline)
- Kanon Service Area (Upline)

- Kyushu Region (5 Locations):

- Kiyama Parking Area (Downline)
- Yamada Service Area (Upline)
- Miyahara Service Area (Downline)
- North Kumamoto Service Area (Both Lines)

Campaign Features

1. Photo Spots
- Sumikko Gurashi-themed areas will appear at 14 service and parking areas, including a specially decorated Takarazuka North Service Area equipped with original photo panels. You can capture memorable moments with your favorite characters here!

Note: Designs may change without prior notice.

2. Exclusive Merchandise
- A variety of NEXCO West original products will be available for purchase, including:
- Plush toys
- Acrylic keychains
- Block memos
- Sketchbooks
- Stickers
- Acrylic stands (available in blind assortments and connectable)

Limited-Edition Re-Releases (Examples):
- Re-released plush toys
- Set sales, including exclusive plush with themed items such as mugs, pouches, or lunch boxes—each featuring various designs.

About Sumikko Gurashi

Sumikko Gurashi, which roughly translates to "living in the corner", was created in 2012, under the theme "This is where I feel at ease". Its uniquely charming yet slightly negative and surreal characters resonate deeply with a broad audience. This affinity is evident as many prefer to sit at a corner in cafes or trains. The characters express feelings shared by many in Japan. To discover more about Sumikko Gurashi, check out their official profile.

Follow Sumikko Gurashi for Updates

Stay in the loop for the latest merchandise and event news through their social media:

About San-X

San-X has been creating lovable and original characters since its establishment, including Rilakkuma and Tarepanda. Their quirky yet endearing designs capture hearts nationally and internationally, making them a mainstay in licensed products and events. Learn more about their mission and characters at the San-X website.

©︎2025 San-X Co., Ltd. All Rights Reserved.