Introduction
BASE FOOD, a pioneering food tech company based in Japan, has recently announced a significant development in its
BASE UP SPORTS PROJECT. The company has entered into a supplier agreement with
Avardage Kumamoto BS, a beach soccer club that aspires to bring recognition to their region by fostering talent and promoting healthy lifestyles through sports.
Collaboration for Healthier Lifestyles
The
BASE UP SPORTS PROJECT aims to enhance health and sports performance by introducing
BASE FOOD products into the daily lives of athletes. This partnership supports the club's activities, allowing players and associated personnel to benefit from balanced nutrition to sustain peak physical condition. Over recent years, the focus on nutrition in sports has grown significantly, and BASE FOOD is committed to being at the forefront of this movement.
Details of the Supplier Agreement
As part of this collaboration,
BASE FOOD will provide a variety of its fully nutritious food products to Avardage Kumamoto BS, which was founded in 2016. The club is distinguished by its commitment to representing Kumamoto on the global stage and features several players who have competed at the national level. With ambitions to inspire local youth to engage in sports, Avardage is dedicated to building a healthier community through various beach sports activities.
Quotes from Leadership
Jun Sakata, the club's representative, expressed enthusiasm regarding this partnership. He noted that beach soccer is an intense sport that requires athletes to maintain a balanced and nutritious diet. The club plans to leverage this collaboration to communicate BASE FOOD's mission of innovation in staple food and public health to their supporters and community.
Player representative and team captain,
Masato Ota, shared his perspectives as well. He articulated the challenges athletes face in juggling training and work, highlighting how essential nutrition is in sustaining their performance levels. The players are eager to spread awareness of BASE FOOD's offerings, aligning with their goal to invoke interest in healthier eating habits.
Overview of BASE UP PROJECT
The
BASE UP PROJECT focuses on creating a supportive framework for performers across various sectors including sports, arts, and culture. With an emphasis on nutrition, the project aims to uphold a healthy society filled with smiles and joy by integrating complete nutrition into daily living.
Expanding the Supplier Program
The supplier agreement not only aids Avardage Kumamoto BS but opens avenues for other sports teams and athletes to join the
BASE UP SPORTS PROGRAM. BASE FOOD plans to roll out further initiatives to improve sports performance through proper nutrition across Japan. Interested teams are encouraged to visit the official note for application procedures, eligibility, and other detailed information.
The Role of BASE FOOD
Since its inception in 2016, BASE FOOD has made a significant impact in the nutrition sector by offering
fully nutritious staples that cater to the demands of modern lifestyles. Products like
BASE PASTA,
BASE BREAD, and
BASE COOKIES are designed to ensure that consumers receive a balanced intake of essential nutrients, catering to over a million loyal customers with sales exceeding 200 million units to date.
Conclusion
This agreement marks a significant step for both BASE FOOD and Avardage Kumamoto BS, as they collaborate towards fostering a culture of health and excellence. With shared goals of promoting sports and wellness, both entities are more than equipped to enhance the lives of athletes and, by extension, the community in which they operate.