Sojern Establishes Its Premier European Destination Advisory Board in Paris

Introduction

In an exciting development for the tourism industry, Sojern, a leading AI-driven marketing platform for the hotel sector, has officially launched its inaugural European Destination Advisory Board in Paris. This milestone reflects Sojern's commitment to enhancing collaboration and innovation in destination marketing, especially in the vibrant landscape of Europe.

Purpose of the Advisory Board

Similar to the North American Advisory Board, this new council is formed by influential leaders from various European destinations. Their main goal is to tackle the unique challenges that destination marketing professionals face today. During their first gathering in Paris, the council members expressed their enthusiasm for the opportunities that lie ahead.

Sophie Mandrillon, the Director of Marketing and Partnerships at Atout France, emphasized the importance of showcasing the richness and diversity of French destinations. She noted, "Working with Sojern provides us with the necessary tools to deepen our audience insights, measure campaign impacts, and connect with travelers in more meaningful ways." The collaboration aims to inspire growth within the tourism sector while navigating common challenges through shared ideas and innovative solutions.

Key Focus Areas

Luca Romozzi, the Commercial Director for Europe at Sojern, highlighted that Europe boasts some of the world’s most diverse and competitive destinations, each harboring distinct opportunities and challenges. The council aims to develop frameworks around various critical themes such as:

- Audience Measurement
- Sustainability Communication
- AI-Based Personalization

These topics are pivotal in transforming destination marketing on a global scale.

Council Composition

The 2025 Advisory Board comprises a mix of seasoned professionals who bring a wealth of experience and knowledge to the table. Here are some of the prominent members:

- Emma Gordon, Senior Marketing Director, Marketing Manchester
- Stefano Taddio, Digital Marketing Director, Promoturismo Friuli
- Miguel Gallego, Head of Marketing Communications, European Travel Commission
- Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland
- Costanza Giovannini, Project Leader, Visit Tuscany
- Eleni Mitraki, Tourism Promotion Director, The Greek National Tourism Organisation (GNTO)
- Jana Štumpová Konicarová, Marketing Director, Czech Tourism
- Eve Le Gall, Marketing Director, Atout France
- Charel van Dam, Marketing Director, The Netherlands Board of Tourism Conventions (NBTC)
- Eliza Ferguson, Consumer Marketing Manager, London Partners

This diverse representation ensures a broad spectrum of perspectives, fostering creativity and innovation in addressing industry challenges.

The Road Ahead

Sojern's dedication to investing in destination marketing transcends merely helping organizations identify and engage with ideal travelers. They are also committed to elevating the tourism industry as a whole. By working alongside top-tier tourism professionals through the council, Sojern aims to meet the evolving needs of destinations while developing cutting-edge solutions for global growth.

Part of this initiative includes the recent State of Destination Marketing 2025 report, which offers valuable insights from nearly 200 Destination Marketing Organizations (DMOs) worldwide. For years, Sojern has been a reliable partner for DMOs, providing innovative solutions aimed at increasing visitor numbers and highlighting the economic benefits of digital marketing initiatives.

Conclusion

As Sojern continues its journey to transform destination marketing, it sets a strong precedent for collaboration and innovation. With the launch of the European Destination Advisory Board, the stage is set for significant advancements that not only aid marketers but also inspire travelers worldwide. For more information on how Sojern collaborates with destination marketing professionals, you can visit their website at www.sojern.com/destinations.

About Sojern

Founded in 2007 and headquartered in San Francisco, California, Sojern is an AI-powered marketing platform aimed at propelling growth and profitability in the tourism sector. Utilizing a mixture of software and user-friendly services, Sojern provides unparalleled traveler insights, intelligent audience targeting, multichannel activation, and optimization, delivering a connected guest experience all in one place. Each year, more than 10,000 tourism marketing professionals rely on Sojern’s platform to find, attract, convert, and engage with travelers, marking it as a key player in today’s digital marketing landscape.