Exciting New Karuta Set from the Beloved 'Nande-yanen' Picture Book Series

The world of children's literature welcomes a delightful addition with the announcement of the new "Nande-yanen Karuta" scheduled for release on October 25th by Sekai Bunka. This innovative card game is inspired by the popular children’s picture book series, which has captivated young readers worldwide.

The "Nande-yanen" series, renowned for its playful and engaging approach to storytelling, has transcended the pages of books to become an interactive game that children can play and enjoy. This card set includes 44 humorously crafted cards featuring fun illustrations that invoke laughter and curiosity, encouraging kids to ask the age-old question, "Why?" as they collect their cards.

The beautifully illustrated cards are designed by the talented Hiroe Aoki, offering colorful and heartwarming visuals that children are sure to love. With catchy phrases and amusing scenarios, each card invites players to engage in lively banter, truly bringing the essence of the series to life. For instance, one card reveals a dad creatively distracted while another shows a chaotic family scene, all prompting players to exclaim, "Nande-yanen!" in fits of laughter.

Beyond traditional karuta gameplay, the cards offer endless possibilities for different games. The reverse side of each reading card includes guidelines for writing in Hiragana, adding educational value as children practice their writing skills while playing. Kids can also engage in various types of card games like “Flip the Card,” “Yes or No Quiz,” and “Connect Five.” This multifunctional approach not only entertains but also educates, encouraging children to expand their interests in language and creativity.

Author Profiles

Takashi Suzuki
The author of the "Nande-yanen" series, Takashi has a rich background working in kindergartens and parenting support centers before transitioning to becoming a children’s song composer. He is an active speaker at workshops for educators and leads parent-child concerts across the country. Suzuki has penned numerous books, including the “Obake Mansion” series and “Daijoubu? Zuko,” showcasing his commitment to nurturing creativity and joy in children.

Hiroe Aoki
Illustrator Hiroe Aoki, known for her debut work “Papa to Boku,” has illustrated various well-loved children’s books like “Shiba Inu no Chai” and “Kiki Mimi Thomas.” An avid fan of Rakugo, she has even transformed her home into a traditional storytelling venue, the "Tsugihagi-so." Aoki's vibrant artwork continues to inspire children and adults alike, making their imaginations flourish.

Publication Details

Title: Nande-yanen Karuta
Author: Takashi Suzuki, Illustrator: Hiroe Aoki
Release Date: October 25, 2025
Price: 1430 yen (tax included)
Specifications: 90 x 150 x 35 mm, 96 pages
Publisher: Sekai Bunka Wonder Group
Publication/Distribution: Sekai Bunka Co., Ltd.
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This latest karuta set promises to be more than just a game; it is a gateway to laughter, learning, and a love of language. It is set to be a fantastic addition to family game nights and a wonderful gift for young learners everywhere.