#USA #Los Angeles #ANUA #Kendall Jenner #PDRN Serum

Anua Partners with Kendall Jenner as Global Ambassador

Anua, the Korean skincare brand that has taken the American beauty retail market by storm, has named Kendall Jenner as its first-ever global ambassador. This announcement coincides with the launch of a worldwide campaign focused on their popular PDRN Collagen Glow Facial Serum Spray, prominently featuring Jenner herself.

Launched on June 1, 2026, the campaign is set to highlight how Kendall uses the serum spray in her daily skincare routine, from her morning prep to touch-ups during film shoots. Anua first made headlines in 2024 when it was recognized as the top beauty brand on TikTok Shop, achieving remarkable sales milestones that included a staggering 537% year-over-year increase during Amazon Prime Day in July 2024. By 2025, the brand surpassed $500 million in global revenue, with its largest market being the United States, selling over 40 million units across 160 countries.

The appointment of Jenner aligns perfectly with Anua's brand ethos of simplicity and efficacy in skincare, as she is known for her minimalist routine that resonates well with consumers seeking straightforward solutions. Kendall expressed her genuine enthusiasm by saying, “I discovered the double cleanser and it changed my skin. I also love their green azelaic serum and the PDRN that gives me that dewy glow. I’m a huge fan of the products.”

The star product, PDRN Collagen Glow Facial Serum Spray, is formulated with 2000 ppm of PDRN (salmon DNA) and hyaluronic acid to provide immediate hydration and a glowing skin finish without any heaviness or residue. This ultra-fine hydrating mist is suitable for all skin types and has been clinically proven to improve skin hydration by 30.754%. It perfectly complements any makeup routine, easily fitting into the daily lives of its users.

The campaign content, distributed across social media platforms, will not only showcase Kendall's use of the spray but also celebrate the brand's philosophy under the motto "trend meets trust." Yi Seonhyeong, CEO of The Founders, Inc., expressed excitement about the partnership, stating, “Kendall is a true global icon. Her intuitive and minimalist lifestyle aligns perfectly with our brand philosophy, and we look forward to sharing this common vision with a broader audience.”

To celebrate the launch, Anua will host an immersive pop-up experience called “Dew On The Go” in the heart of Soho, New York. Taking place at 21 Greene Street from June 6-7, the event will invite visitors to discover Anua’s offerings, inspired by the ease and romance of a European summer getaway. Attendees can experience various sensory and photogenic attractions, including a mist reception, product discovery moments, a photo booth, a "dew fountain," a dew cafe, and a souvenir shop.

Founded in 2019, Anua's skincare products are rooted in natural and scientifically backed ingredients designed to address a wide range of skin concerns. Since entering the U.S. market in 2022, the brand has enjoyed an annual growth rate exceeding 200% and continues to expand into Europe, the Middle East, and Australia. With its products now available in over 20,000 retail locations in the U.S., including Ulta Beauty and on Amazon, Anua is making significant strides towards becoming a household name in skincare globally.

For more information, follow Anua on Instagram and TikTok or visit their official website at anua.com.