#USA #New York #Forter #Jim Lejeal #Cyndy Lobb

Forter Welcomes New Executive Leaders

Date: March 28, 2025

Forter, a prominent name in the digital commerce sector and regarded as the Trust Platform for online transactions, has recently appointed two distinguished leaders to its executive team. Jim Lejeal takes on the role of Chief Financial Officer (CFO), while Cyndy Lobb steps in as Chief Product Officer (CPO). This strategic move comes as part of Forter's commitment to accelerate revenue growth, enhance their market position, and push the boundaries of product innovation.

During a recent press briefing, Michael Retiblat, CEO and co-founder of Forter, expressed his enthusiasm regarding the new appointments. He stated, “Jim and Cyndy are incredible additions to our executive team, bringing decades of experience helping scale high-growth, product-led companies. 2024 was another breakout year for Forter and we’re looking forward to building on our strong momentum with them now on board.”

Jim Lejeal: A Proven Leader in Finance

Jim Lejeal joins Forter equipped with over 20 years of financial management experience in fast-growing companies. As a four-time CFO for public companies, he has a history marked by successful initial public offerings (IPOs), acquisitions, and extensive international expansion. Lejeal has held significant finance leadership positions at esteemed firms such as Absolute Software, Rally Software, and Splunk. He commented on his new role, highlighting Forter's unique positioning in the digital commerce landscape: “Forter has a front-row seat to what's next in digital commerce because they’re working with the world's biggest merchants to define it. The company's market leadership, product innovation, and growing global customer base make it an undeniable force.”

Cyndy Lobb: Driving Product Strategy Forward

Cyndy Lobb, the newly appointed CPO, boasts an impressive background in product strategy within the payments and technology sectors. She spent nearly a decade crafting and expanding Square's product strategies, leading to significant enhancements in team capabilities and revenue generation. Lobb’s recent role was that of Head of Trust Platform at Square, wherein she worked tirelessly to assure customer trust across core products. Her past experiences at notable tech companies including Google have equipped her with rich knowledge in product and engineering domains. Lobb shared her excitement about joining Forter: “I’m captivated by the mission, products, and people of Forter. The company's platform empowers businesses to innovate and delight customers while seamlessly managing vital tasks like fraud prevention and risk assessment.”

Forter's Vision for the Future

The additions of Lejeal and Lobb to Forter’s leadership team signal the company’s intent to maintain its evolution within the rapidly changing digital commerce environment. For the tech-savvy and business-minded, these changes provide a cautious optimism toward how Forter will further enhance its offerings to clients. It showcases a renewed vigor not only to lead in innovation but also to sustain its prowess as a trusted platform for digital transactions.

Forter has made its mark by successfully processing over $2 trillion in transactions for industry giants like Adobe, eBay, and Nordstrom. The appointment of these two experienced executives aims to pave the way for continued advances in how customers trust and engage with the digital commerce space.

For more information about Forter and its innovative solutions, you can visit Forter's website.