Celebrating Tanabata: How Soel Listens to Customers' Wishes for the Future

Soel's Tanabata Initiative: 717 Wishes for the Future

In a heartwarming event, Lohb's holistic beauty brand, Soel, embraced the spirit of Tanabata by inviting its customers to share their wishes. This initiative resulted in an impressive collection of 717 heartfelt wishes, representing the dreams and aspirations of the Soel community. Not only does this event celebrate the traditional Japanese festival, but it also symbolizes Soel's commitment to fostering a collaborative relationship with its customers.

Listening to the Customers

Soel believes in the power of customer feedback and actively involves its clientele in shaping the brand's journey. Each year, the Tanabata celebration serves as a platform to unite voices from loyal users, reflecting their desires and concerns in product development. This cycle of listening and responding is central to Soel's ethos.

This year, customers shared their thoughts guided by the theme: “Wishes for the Future of Soel.” They voiced their skin care hopes, desires for future products, and messages of encouragement for the brand. Each submission is a reminder of the connection between customers and the Soel brand, which values this synergy.

The 717 Wishes

A Diverse Collection of Hopes

Among the 717 wishes received, there was a significant variety of feedback. Customers expressed hopes for new products, deepened their loyalty to Soel, and articulated what they cherish in their daily skincare routines. Many respondents didn't just address their product needs; they also shared insights into why they choose Soel and what they envision for the brand's continual evolution.

Anticipation for Future Offerings

Excitement for the future was palpable among customers, who expressed their anticipation for various product categories, including skincare, femcare, body care, and lifestyle items. The responses underscore a desire for items that enhance their daily lives and make self-care more enjoyable.

Soel has already taken significant steps based on customer feedback in previous years, launching popular products in larger sizes and introducing new lines such as fabric mists. The insights gathered from this year's event will act as a potent resource in future product development, ensuring that Soel's offerings continue to resonate with customer needs.

Personal Skin Care Wishes

Many wishes focused on skin concerns and ideals. Customers shared issues they face, such as dryness and enlarged pores, shedding light on their unique skincare journeys. This initiative provided Soel an opportunity to understand diverse experiences with skin health, guiding them toward more personalized care solutions. By maximizing the feedback from this campaign, Soel aims to deepen its relationship with skincare enthusiasts.

Looking Forward with Soel

The wishes collected during Tanabata reflect both customer aspirations for their skin and their hopes for the Soel brand's development. Soel recognizes the importance of listening to its community and strives to remain a brand that not only supports skin health but is also closely aligned with the lifestyles of its users.

As this initiative concludes, Soel is committed to nurturing these relationships and will integrate these voices into the creation of products and services that enhance the lives of its loyal customers. The future of Soel is not merely built on its products but is a collaborative effort enriched by the dreams of its community.

About Soel

Soel is a holistic beauty brand that aims to support both skin and heart. It emphasizes natural plant-derived ingredients and soothing scents, ensuring that daily skincare routines are pleasant and fulfilling. With a focus on promoting healthy skin, Soel offers a variety of products that encourage moments of relaxation and reflection in everyday life.

- Online Store: soel-oil.jp
- Instagram: @soel_oil
- X: @soel_oil
- YouTube: Soel Oil

Soel Flagship Store

Opening in March 2025, Soel's flagship store is located along Keyaki Street in Akasaka, Fukuoka. Customers can explore the full range of products, including exclusive items only available at this location.

- Address: Fukuoka City, Chuo Ward, Akasaka
- Hours: 11:00 AM - 7:00 PM
- Closed: Tuesdays
- Flagship Store Instagram: @soel_fukuoka

About Lohb Inc.

Founded in Kurume City, Fukuoka Prefecture, Lohb Inc. offers various cosmetic and beauty products, emphasizing quality and customer satisfaction. Their brands include Soel and Whipp, ensuring a diverse range of beauty solutions for various needs.