#Japan #Tokyo #Back Market #refurbished PC #children's computers

Understanding Children's First Computer Purchases: A Back Market Study

Back Market Japan, a leading marketplace specializing in refurbished electronics, has conducted a significant survey to gain insights into the attitudes surrounding children’s first computer purchases. The study involved 1,000 individuals, comprising 500 men and 500 women aged between 30 and 60 who have children from the first grade to university level.

In light of the growing need for digital literacy due to mandatory programming education and the digital transformation of lessons, the opportunity for children to own their first personal computer has increased, with a noticeable trend towards younger ages. The survey investigated various aspects surrounding the purchase of children’s computers, including timing, preferred purchasing locations, key considerations, budget, and concerns.

Key Findings of the Survey

Timing of Purchase

In terms of timing, the data shows that a majority of parents purchased computers for their children during high school or university, with over half falling in this category. Interestingly, more than 30% reported purchasing computers during their children’s elementary school years, indicating a rising demand for digital learning at a younger age.

Reasons for Purchase

When questioned about the motivations behind acquiring a first computer, 70% of respondents cited educational needs as the main reason. The most common responses were indicating that it was required by educational institutions or that it became necessary for participating in classes, particularly online ones.

Purchasing Locations: Online vs Physical Stores

The survey revealed that over half of the purchases were made online, highlighting a shift away from physical stores. While the top physical purchasing channel was electronics retail stores (25.4%), online channels such as manufacturer websites and general e-commerce platforms combined to account for a notable 52.6% of purchases.

Product Preferences

When asked about the criteria they prioritize while buying a computer for children, parents highlighted specifications and pricing as the top two factors. Notably, Apple emerged as the preferred brand, followed by companies like Fujitsu and Lenovo. This reflects a strong interest in balancing quality with affordability.

Price Concerns and Parental Hesitation

Despite the acceptance of spending more than 100,000 yen on computers, many parents expressed hesitations regarding the purchase. About 50.7% of respondents reported feeling anxious about buying a new computer for their children. The leading concerns included the high costs and fears that children might mishandle the devices or that they might become damaged easily.

The Shift Toward Refurbished PCs

Interestingly, a significant portion of parents—approximately 56.5%—expressed a willingness to consider refurbished PCs as a viable option for their children’s first computers. Refurbished devices offer not only economical pricing but also come with guarantees that alleviate concerns regarding potential damages caused by children.

Conclusion

The findings of this survey underscore the evolving landscape of children’s first computer purchases in Japan, driven by educational imperatives and changing consumer behavior towards online shopping. As more parents consider refurbished options, marketplaces like Back Market play a pivotal role in providing practical solutions that meet both quality and budgetary needs, shaping a sustainable future for digital education.

About Back Market

Founded in November 2014 in France, Back Market is a unicorn organization and the world’s leading marketplace for refurbished electronic devices, spanning various regions, including Asia, Europe, and the United States. The company emphasizes sustainable practices and recently achieved B Corporation certification, demonstrating its dedication to reducing environmental impacts through the promotion of refurbished electronics.