#Japan #Wagokoro #Hokusai Graphic #Kinosaki Onsen

Hokusai Graphic Expands in Kinosaki Onsen

On April 29, 2026, Wagokoro, a Tokyo-based company, will open its first store for the Hokusai Graphic brand in Kinosaki Onsen, Hyogo Prefecture. Known for its traditional Japanese culture, the store will serve as a new hub for promoting Japanese heritage both domestically and internationally.

Background of the Opening

Kinosaki Onsen is famous for its charming streets lined with willow trees and its public hot springs, attracting numerous tourists from around the world. Recent years have seen a substantial increase in inbound tourism, with a significant recovery noted post-COVID-19. According to statistics from Toyooka City, there has been a remarkable rise in foreign visitor stays, indicating a thriving interest in Kinosaki Onsen:

• - 2018: 54,330 stays (the previous record)
• - 2019: 63,648 stays (pre-pandemic peak)
• - 2023: 60,679 stays (approximately 95% recovery relative to 2019)
• - 2024: 78,699 stays (23.6% increase, breaking previous records)
• - 2025: 102,270 stays (a 29.3% increase, surpassing 100,000 for the first time)

Given this upward trend, Wagokoro sees the opening of Hokusai Graphic as an essential step to cater to both domestic and international tourists interested in Japanese culture.

Hokusai Graphic: Bringing Cultural Aesthetics to Life

The Hokusai Graphic brand offers a unique line of umbrellas inspired by traditional Japanese designs and the bold motifs associated with the famous ukiyo-e artist Katsushika Hokusai. Their products combine aesthetic appeal with practicality, capturing the essence of Japan that visitors wish to take home. These umbrellas not only serve as useful items but also as beautiful souvenirs to commemorate experiences in the hot spring town.

Future Aspirations

Wagokoro is committed to enhancing cultural experiences at tourist locations, aligning traditional Japanese customs with contemporary lifestyle needs. The opening of the Kinosaki Onsen store aims to bring the allure of Japanese culture closer to visitors, thereby contributing to local tourism revitalization as well. The evenings are adorned with lantern lights, adding a magical ambiance to the shop's exterior.

Store Overview

• - Store Name: Kinosaki Onsen Hokusai Graphic
• - Opening Date: April 29, 2026 (Wednesday)
• - Location: 125 Yujima, Kinosaki-cho, Toyooka City, Hyogo Prefecture

About Hokusai Graphic

The Hokusai Graphic brand revitalizes traditional Japanese patterns and dramatic motifs in its umbrella designs, ensuring they remain relevant and captivating across generations. Every design reflects a dedication to craftsmanship, providing stylish everyday umbrellas as well as traditional models for various uses. Products are sold both in-store and online.

• - Website: Hokusai Graphic Official Site
• - Twitter: Hokusai Graphic Twitter
• - Instagram: Hokusai Graphic Instagram

About Wagokoro

Wagokoro aims to create opportunities for domestic and international audiences to engage with Japanese culture through lifestyle products. By maintaining the vision of "Bringing Japanese Culture to the World," the company not only reinterprets local traditions but also shares them globally. Their range of original brands includes Hokusai Graphic, Kanazashi-ya Wargo, Hashiya Mansaku, Kasu Workshop, Musesmusu, and more, focusing on accessories, clothing, and traditional items. They also manage the e-commerce platform The Ichi and oversee various business ventures, including OEM services and accommodation.

Company Overview

• - Company Name: Wagokoro Co., Ltd.
• - Stock Code: 9271 (Tokyo Stock Exchange Growth)
• - CEO: Tomohiro Mori
• - Founded: February 2003
• - Employees: 177 (including non-regular staff)
• - Capital: ¥443,651,518 (including capital reserve)
• - Business Activities: Product planning, design, and manufacturing; store operations; web design; e-commerce management; consulting.
• - Subsidiaries: Mygre Co., Ltd., STN Izu Co., Ltd.
• - Company URL: Wagokoro Official Site