#USA #Dallas #Private Equity #Alternative Wealth Partners #Kelly Ann Winget

Alternative Wealth Partners Unveils New Chapter

Alternative Wealth Partners (AWP), a Dallas-based private equity firm, is undergoing a significant transformation under the leadership of its founder, Kelly Ann Winget. This evolution includes a comprehensive rebranding initiative aimed at solidifying AWP’s position in the alternative investment space, alongside notable recognition for Winget's contributions to the industry.

Originally established in 2020, AWP set out to democratize access to alternative investments for a wider audience. The firm is now aiming to provide a more cohesive platform tailored to founders and investors facing complex financial choices, looking for personalized investment solutions. This shift in strategy resonates with a trend in the private markets that favor integrated approaches combining investments with tax strategies, estate planning, and capital management.

Winget emphasizes the necessity of a holistic investment framework, stating, "Private wealth has historically been built behind closed doors and managed through siloed advisory relationships. Our goal is to help investors think comprehensively about how their capital is structured and preserved over time."

The firm is not only shifting its strategic focus but is also refreshing its visual identity. This includes the introduction of a new logo, an updated website, and a redefined brand that echoes AWP’s ambitions in the wealth management ecosystem.

With years of experience raising capital across various sectors, including energy and manufacturing, Winget has established herself as a key player in the financial landscape. Her track record includes aiding in the procurement of nearly $1 billion in private capital, showcasing her commitment to facilitating diverse investment opportunities. AWP aims to focus on developing diversified portfolios comprised of non-correlated assets, targeting sectors frequently overlooked by traditional funds yet presenting substantial growth potential.

In conjunction with the rebranding, Winget's leadership has been celebrated on a national scale. She has earned a spot on Inc.'s 2026 Female Founders 500 list, lauded for her innovative impact within the entrepreneurial realm. The listing highlights significant achievements in revenue generation by the companies represented, totaling around $12.3 billion in 2025. This recognition reinforces her dedication to empowering women in business and enhancing financial literacy.

Additionally, Winget was honored as a 2026 Woman to KNOW in Texas, which spotlights influential female leader contributions across the professional and community spectrum. As a recognized speaker and author of "Pitch the Bitch: Grab Your Financial Future by the Bags," Winget actively participates in dialogues about private markets and investment accessibility, reflecting her role as a thought leader in the space.

Beyond her achievements at AWP, Winget contributes to various advisory boards within the financial sector and has received recognition from major media outlets for her expertise. Her accolades include being named one of the 100 Women to KNOW in America and receiving the Dallas Business Journal’s Leadership in Diversity Award.

As AWP advances in this new chapter, Winget highlights the importance of structured capital for wealth creation, stating, "As investors accumulate wealth earlier in their careers, especially entrepreneurs, their complex questions move beyond merely deciding where to invest. It evolves into how they can structure their capital to support enduring objectives, generational wealth, and a legacy that resonates."

About Alternative Wealth Partners

Established by Kelly Ann Winget in 2020, Alternative Wealth Partners is tailored as a private equity firm with a mission to facilitate access to institutional-grade alternative investments, strategically positioned across sectors like energy and emerging technologies. AWP collaborates with investors and family offices to devise long-lasting investment strategies, driving impactful returns while expanding market access for retail investors seeking alternatives to traditional public investments.