Kakuichi Donates Garage to Kashima City: A Unique Startup Support Model

Kakuichi's Innovative Garage Donation to Kashima City

In a groundbreaking initiative, Kakuichi Co., Ltd. has donated garage products to Kashima City, Ibaraki Prefecture, as part of a corporate hometown tax program. This effort aims to foster local entrepreneurship and marks a first in Japan by utilizing in-kind donations for startup support. The donation ceremony took place on March 28, 2026, where keys were officially handed over to the new business entrants, symbolizing a step forward in community collaboration.

What Is the 'Challenge Block'?

The 'Challenge Block' project is designed for aspiring entrepreneurs aiming to establish physical stores around the Kashima Shrine area. Selected applicants will receive support in the form of a kitchen car and a garage that will serve as their operational base for a maximum of two years. This initiative not only offers rental support but also includes guidance in management and promotions, effectively lowering the financial barriers typically associated with starting a business.

As a significant departure from conventional challenge shop initiatives, the Challenge Block substantially reduces initial investments and monthly costs for tenants. This innovative approach, where local government plays a central role in managing kitchen car-type challenge shops using in-kind donations, has never been attempted elsewhere in Japan, according to research from Kashima City.

Kakuichi's Role in This Initiative

Kakuichi's contribution involved donating garage products through the corporate hometown tax program, which effectively reduces the costs associated with setting up operational bases for new businesses to almost zero. By doing so, Kakuichi plays a key role in lowering the barriers to entrepreneurship in the region. For Kakuichi, which has a history spanning 140 years, the garage symbolizes more than just a storage space; it is a nurturing environment for dreams to blossom. Rather than merely supplying products, Kakuichi is committed to actively participating in the ongoing changes within the community.

Comments from Kakuichi President, Riu Tanaka

Riu Tanaka, President of Kakuichi, expressed aspirations to create a platform for challengers originating from Kashima to soar to global heights. He cited the transformation of the local sports team, Kashima Antlers, from a regional club to a championship-winning force, as inspiration. "This Challenge Block is not just a provision of garages; it is a stage for challenges. We believe that the first steps taken here will eventually lead to a new legend for Kashima."

About Kakuichi Co., Ltd.

Founded in 1886, Kakuichi is a comprehensive manufacturer with a rich history of 140 years. The company is involved in a wide range of sectors including warehouse garages, hoses, nano bubbles, solar power, and Mobility as a Service (MaaS). They manage a seamless process from manufacturing to sales and installation and boast an extensive network across Japan. Kakuichi emphasizes collaboration with municipalities and regional businesses, favoring active engagement over mere proposal submissions.

This initiative, funded by the corporate hometown tax, exemplifies Kakuichi's vision of fostering an enhanced relationship with the community. By implementing a model where their products directly support local challengers, Kakuichi redefines its commitment to regional development.

Challenge Block Overview

- Location: 1-chome, 9-25 Miyakan, Kashima City, Ibaraki Prefecture
- Support Offered: Loan of kitchen cars, management and promotional support, assistance with physical store openings
- Organizer: Economic Promotion Department, Kashima City
- Operating Secretariat: KX Co., Ltd.
- Official Website: Kashima Chance Site
- Instagram: kashima.chance.site