Generac Appoints Niccolò Borracchini as New Executive Vice President - International Division

Generac's New Leadership: Niccolò Borracchini Takes the Helm as Executive Vice President

In a strategic move to strengthen its global footprint, Generac Holdings Inc. has announced the promotion of Niccolò Borracchini to the position of Executive Vice President, International. This change, which took effect immediately, follows the retirement of Paolo Campinoti, a seasoned leader who dedicated over three decades to the growth of the Pramac brand.

Transition and Legacy

Paolo Campinoti's retirement marks the end of an era at Pramac, a company he joined in 1993. He has been instrumental in transforming the brand into a globally recognized powerhouse in energy generation solutions, significantly enhancing its presence in Europe, Asia-Pacific, and Latin America. Under his leadership, the company has not only expanded its product offerings but has also established vital business relationships and an international brand image. As he transitions into a consulting role, his vast experience will continue to guide Generac's international endeavors.

Campinoti’s legacy is one of innovation and resilience, having steered Pramac through significant milestones and market changes since its acquisition by Generac in 2016. In a statement regarding the transition, Aaron Jagdfeld, the CEO of Generac, expressed gratitude for Campinoti's dedication and emphasized the impact of his leadership on the company's success.

Niccolò Borracchini's Ascendant Role

Niccolò Borracchini has been with Pramac since 2015, initially taking on the role of Corporate General Manager. Following Generac’s acquisition, he became a vital figure in facilitating the integration and international expansion of the Pramac brand beyond the US and Canada. His increasing leadership responsibilities culminated in a promotion to Senior Vice President, International in 2024.

Reflecting on his new role, Borracchini emphasized his commitment to enhancing Generac's global presence and strengthening customer relationships. He recognizes the exceptional foundation laid by Campinoti and aims to build upon this legacy by expanding the company's market reach and continuing its mission to advance intelligent power solutions worldwide.

His prior experience in private equity at MPVenture and Emisys Capital equipped him with a strong background in investment strategies within various sectors, further adding to his expertise in guiding Generac’s international business strategies. With a focus on industrial, consumer, and media sectors, Borracchini's acumen is expected to drive the company's growth in these fields.

Borracchini holds a degree in Economics and Business Administration, as well as a Master's in Management from the University of Siena, achieved with honors. His international exposure includes completing part of his studies in Germany through the Erasmus program, indicative of his global perspective that will be essential in this new leadership role.

The Future of Generac

Generac is committed to providing comprehensive energy solutions that empower individuals and businesses to leverage energy in ways that enhance their operational efficiency. Founded in 1959, the company is the leading global provider of energy technology solutions, offering a diverse range of products that encompass power generation, energy storage, and energy management solutions for residential, commercial, data center, telecommunications, and industrial markets.

As Borracchini steps into his new position, the company looks forward to navigating the changing landscape of energy solutions, with an emphasis on resilience, efficiency, and innovation. This transition represents not just a change in leadership but a renewed commitment to advancing Generac's mission of building a smarter, more sustainable energy future.

In conclusion, with Niccolò Borracchini at the helm of the International division, Generac is poised to enhance its global operations and reaffirm its status as a leader in the energy technology sector. The focus will remain on nurturing customer relationships and driving strategic growth in emerging markets around the world.