My Melody & Kuromi Flutter
2026-01-27 04:14:22

Samantha Vega Unveils the Highly Anticipated My Melody and Kuromi Flutter Collection

Samantha Vega's Exciting New Collection



Samantha Vega, known for its chic and trendy styles, has just announced the launch of its much-anticipated collection featuring beloved characters My Melody and Kuromi from Sanrio. This vibrant collaboration, known as the "Flutter Collection,” is designed to resonate with fans who appreciate fun, feminine aesthetics.

Release Schedule


The collection will first be available for pre-order on Tuesday, January 27, exclusively on the official Samantha Thavasa online shop. Following this, the collection will hit stores nationwide starting Wednesday, January 28.

To explore the full collection, visit the official Samantha Vega My Melody & Kuromi Collection page.

Collection Highlights


The standout pieces of the My Melody and Kuromi Flutter Collection include:

Flutter Bags


Price: ¥26,500
Each bag features a large bow adorned with heart-shaped scalloped designs, ensuring a cute and eye-catching appeal. The My Melody bag comes in pink gold hardware, showcasing intricate details throughout. In contrast, the Kuromi bag cleverly incorporates the character's trademark skull beneath the big bow, reflecting a unique sophistication that can turn heads from every angle.

Foldable Wallets


Price: ¥19,800
These foldable wallets complement the collection's essential bags, showcasing a design highlighted by a bow and swaying stones. Their luxurious design is embellished with shimmering jewels that add a touch of elegance. Inside, a playful character design greets you as soon as the snap button is opened, ensuring fun aesthetics throughout. These compact wallets are perfectly designed to fit in mini bags, making them practical as well as stylish.

2-Way Ribbon Bag Charms


Price: ¥5,500
For those looking to accessorize further, the collection includes 2-way ribbon bag charms. These versatile charms can be used as bag decorations or even as hair accessories. The center of the ribbon features the respective characters' charm, adding that special touch to any look. The charm’s chain can be removed, making it easy to switch styles effortlessly.

Why This Collection Matters


The core message from Samantha Vega centers around embracing individuality and enjoying the moment: "GIRL, Lady It’s me.” This collaboration with Sanrio brings nostalgia and charm, making it appealing to both younger fans and those who grew up with these beloved characters. The Flutter Collection promises to become an instant favorite, echoing a blend of childhood whimsy and modern elegance.

For those eager to secure their favorite items from this stunning collection, it’s best to act quickly as the first wave has already generated significant buzz, with many pieces likely to sell out rapidly.

Discover more about the collection on Samantha Vega's official online shop.

Company Overview


Samantha Thavasa Japan Limited, founded on March 10, 1994, is dedicated to designing, manufacturing, and selling high-quality bags and jewelry. Under the leadership of CEO Koji Furuya, the brand continues to innovate within the fashion industry. Learn more about their mission and vision on their company website.


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Topics Consumer Products & Retail)

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