#Japan #Tokyo #fried chicken #Hotto Motto #Box Menu

Hotto Motto Revamps Its Fried Chicken for Enhanced Flavor

In exciting news from Japan's renowned takeout chain, Hotto Motto (ほっともっと), the popular fried chicken dish, known as "から揚" (karaage), is set for a delicious revamp beginning May 1, 2025. Hotto Motto, operated by Plenus Co., Ltd., boasts an impressive 2,426 locations across Japan as of the end of March 2025 and maintains an active presence on social media platforms like X and Instagram to keep customers updated on new offerings.

The revamped "から揚" menu features enhanced flavors and a new selection of box meals, perfect for sharing with family and friends. Customers can indulge in the improved "新・4コ入り から揚弁当" (New 4-Piece Karaage Bento) priced at 570 yen and the "新・6コ入り から揚弁当" (New 6-Piece Karaage Bento) available for 720 yen. Additionally, the chain is excited to launch several enticing box menu options that include a variety of fried items at competitive prices.

Elevating the Taste Experience

Hotto Motto has always prioritized flavor in its fried chicken. The latest enhancement focuses on amplifying the savory profile with improved soy sauce notes and umami flavors that promise to pair perfectly with rice. The batter now includes rice flour, contributing to a wonderfully crispy texture that makes each bite more satisfying, while also retaining the juiciness that fried chicken lovers crave.

Moreover, the "から揚スパイス" (karaage spice) has seen a formulation update, enhancing the garlic aroma to accentuate the overall flavor of the fried chicken. This unique blend is crafted not only to complement the chicken but also boosts the flavor of rice, making it even more irresistible.

To add a refreshing twist, Hotto Motto has opted for Sicilian lemons, known for their bright aroma and balanced acidity. This careful selection elevates the taste experience of the fried chicken, making it more invigorating for diners.

New Box Menu Options for Any Occasion

In addition to the revamped fried chicken offerings, Hotto Motto has introduced a new box menu, ensuring that customers have more options for various settings—from family gatherings to picnics during the Golden Week holiday. The box meals are not only affordably priced but also reimagined to be versatile for enjoying in different group scenarios. They make a perfect accompaniment to the fried chicken and are an ideal choice for any occasion.

Product Overview

• - Release Date: May 1, 2025
• - Newly Revamped Items:

- New 4-Piece Karaage Bento: 570 yen
- New 6-Piece Karaage Bento: 720 yen
- 8-Piece Chicken Box: 750 yen
- W Chicken Box (Karaage & Chicken Wings): 820 yen
- Chicken Potato Box: 650 yen
- Fried Potato Box: 500 yen

Unrelenting Pursuit of Flavor and Quality

What sets Hotto Motto apart is its commitment to continual improvement. The company has always pushed boundaries in search of the ultimate taste and satisfaction, creating a fried chicken experience that is unparalleled. Each piece is marinated in a unique blend of garlic, ginger, and soy sauce that brings out the rich umami flavor while an innovative batter formulation ensures the chicken retains its delightful crunch even after a while.

The special blend of spices used in the "から揚スパイス" is carefully calibrated to enhance the fried chicken and rice. Notably, rosemary, nutmeg, and garlic have been harmoniously mixed to maximize flavors.

Beyond the fried chicken, Hotto Motto pays meticulous attention to every side dish. For instance, their potato salad is made from premium Hokkaido Tokachi potatoes, renowned for their superior starch content, ensuring freshness and flavor. Likewise, the specially-selected "金芽米" (Kinmeimai) used for rice is prepared in-house, expertly crafted to retain the rice's nutritional benefits while providing an exquisite taste.

Convenient Online Ordering System

For those seeking convenience, Hotto Motto also offers an online ordering platform that allows patrons to place orders six days in advance, including options for party platters and hors d'oeuvres. Exclusive app coupons for online orders are available, making it easier than ever to enjoy Hotto Motto's delicious offerings.

Online Ordering Website: Hotto Motto Net Order

With exciting updates on the horizon, Hotto Motto continues to bring joy through culinary innovation, ensuring that their beloved fried chicken remains a staple of deliciousness for all.