Loft's New Store Opening in Shinjuku
Loft Co., Ltd., based in Shibuya, Tokyo, is thrilled to announce the opening of its new store, "Shinjuku Loft," located on the third floor of the Shinjuku Marui building in Shinjuku, Tokyo. Slated for mid-November 2025, this opening marks Loft's 38th store in the Tokyo area and revives its presence in the Shinjuku market, following the closure of the previous Shinjuku Loft in 2007.
Why Shinjuku?
The Shinjuku Marui is one of the largest commercial facilities in the area and has garnered considerable support since its original opening in May 1974. After a significant renovation in 2009, the facility has continued to thrive, situated within walking distance from the bustling Shinjuku Station, which sees an average of 3 million passengers daily. The store’s location benefits from high visibility and foot traffic, especially given the area’s high inbound tourist ratio of 57.4%, making it an ideal spot for Loft's unique offerings.
A Unique Shopping Experience
The new Loft store aims to create an enticing environment where customers can discover a variety of exciting products. With approximately 388 tsubo (around 1,282 square meters) of retail space, this location will be the first Loft store in the metropolitan area to feature a one-floor layout. Its innovative design will allow customers to navigate through a diverse collection of categories:
- - Beauty and Health Essentials
- - Stationery and Office Supplies
- - Variety Goods
- - Daily Living Articles
By implementing an efficient layout that balances seasonal ("市") and staple ("蔵") products, Loft is focused on delivering on its promise: "There’s something here. There’s definitely something!"
Store Details
- - Store Name: Shinjuku Loft
- - Address: 3rd Floor, Shinjuku Marui, 3-30-13 Shinjuku, Shinjuku City, Tokyo
- - Opening Date: Mid-November 2025 (tentative)
- - Store Size: Approximately 388 tsubo (1,282 square meters)
- - Operating Hours: 11 AM to 8 PM
- - Closed on: Follows the Shinjuku Marui scheduled holidays
- - Number of Employees: 45
Shinjuku Marui Overview
The Shinjuku Marui facility, which initially opened in 1974, underwent a rebuild in April 2009. Marui Company, which manages the facility, provides an array of shopping and dining experiences:
- - General Opening Hours: 11 AM to 8 PM
- - Grocery and Restaurant Hours: 11 AM to 9 PM
- - Starbucks Hours: 7 AM to 10 PM
- - Access: Just a 5-minute walk from JR Yamanote Line Shinjuku Station's East Exit and a 1-minute walk from Tokyo Metro Marunouchi Line Shinjuku Sanchome Station.
For more information, visit the Marui website:
Shinjuku Marui
About Loft Co., Ltd.
Founded on August 8, 1996, and headquartered in Shibuya, Loft has expanded to a network of 179 stores domestically and eight stores internationally as of June 2025, demonstrating its growing influence in the retail market. In Tokyo alone, it operates 36 stores, with flagship locations in areas such as Shibuya, Ginza, and Kichijoji.
Loft's dedication to curating products that resonate with contemporary lifestyles while maintaining its foundational philosophy of "the vessel of time" allows it to continually offer exciting new experiences to its customers.
To keep up with the latest Loft news, check out the Loft website:
Loft Japan
Conclusion
As Shinjuku Loft prepares to open its doors, shoppers can look forward to a treasure trove of innovative and trendy products that capture the essence of current Japanese lifestyle trends. With Loft’s commitment to providing a unique shopping experience, this new store promises to become a beloved destination in the heart of Shinjuku.