#Japan #Tokyo #Lawson #rom&nd #Uchi Café

Discover the Sweetness of Multi-Functional 'Dorayaki' Cosmetics

A delightful collaboration is set to sweeten beauty routines across Japan with the launch of a new line of cosmetics from &nd by rom&nd, created in partnership with Lawson, one of the leading convenience store chains. Starting from November 4, 2025, customers will be able to indulge in the charmingly designed dorayaki-inspired multi-cosmetics. This unique collection features two types of ‘Dorayaki Lip & Cheek’ and one type of ‘Dorayaki Multi Collector’, available in limited quantities nationwide.

Cute and Functional: A Necessity in Your Makeup Bag

Nestled amidst our busy lives, convenience stores like Lawson aim to bring a bit of happiness into our everyday routines. The brand &nd by rom&nd strives to offer 'small joys within daily life' through effective products that not only enhance beauty but also evoke fond memories associated with food. Inspired by popular treats from the Uchi Café Sweets range, such as the iconic Doramo dessert, this line encapsulates cuteness and functionality.

Imagine the joy of applying cosmetics that not only look appealing but also serve multiple purposes, making daily beauty rituals fun and enjoyable. The dorayaki cosmetics promise just that, blending aesthetics with practical use in exciting new ways.

Product Highlights

Multi-functional 3-way cosmetics

• - Dorayaki Lip & Cheek (Types 01 and 02): Functions as a highlighter, cheek color, and lip tint.
• - Dorayaki Multi Collector (Type 03): Offers a combination of highlighter, concealer, and lip color.

Realistic Design and Texture

These cosmetics promise a lifelike experience, featuring containers designed to resemble actual dorayaki treats and textures mimicking the delicious insides of these fluffy cakes. With ingredients that recreate textures akin to whipped cream and sweet red bean filling, the products elevate the ordinary to something extraordinary.

Face and Cheek Products:

• - Dorayaki Lip & Cheek (10g) priced at 1,100 yen (including tax)

- 01 Anko Brown: Mix for a glossy finish!
- 02 Sweet Strawberry: Mix for a glossy finish!

Multi Collector:

• - Dorayaki Multi Collector (10g) priced at 1,100 yen (including tax)

- 03 Creamy Matcha

Limited Edition Release

Please note, this collection will be available in limited quantities—only 30,000 pieces of each product will be up for grabs, underscoring the uniqueness of this delightful collaboration. These cosmetics will be available at Lawson stores across Japan, excluding Natural Lawson and Lawson Store 100 outlets.

The Brand Behind the Magic

The &nd by rom&nd brand inched its way into the spotlight in March 2023, emerging from the successful South Korean brand rom&nd. The collaboration between rom&nd and Lawson leads to quality products that are not only rich in performance but also budget-friendly and compact enough to fit into any makeup bag. The beauty brand encapsulates three dimensions of joy—discovery, shopping, and makeup—all within the accessible environment of a convenience store.

If you’re looking to experience a blend of deliciousness and beauty, these dorayaki-inspired cosmetics are a must-try! Follow their official Instagram and X accounts for updates: Instagram | X.