#Mexico #Mexico City #Diego Luna #7UP #LATAM Campaign

Diego Luna Shines in 7UP®'s LATAM Campaign

7UP®, a beloved lemon-lime soft drink under the PepsiCo umbrella, has embarked on an exciting new campaign titled "Quedémonos con lo refrescante" across Latin America. This vibrant campaign encompasses countries such as Mexico, Chile, Venezuela, Ecuador, and Guatemala, focusing on the beauty of authenticity and spontaneity. The essence of this campaign revolves around capturing those effortless, joyful moments that resonate deeply with friends, particularly when sharing a refreshing 7UP®.

A Star-Studded Partnership

To effectively convey this uplifting message, 7UP® has enlisted the talents of the internationally renowned actor and director Diego Luna. Known for his down-to-earth charm and relatability, Luna exemplifies the essence of 7UP®'s message, which emphasizes being genuine and cherishing the present. Scarlette Espinal, a Senior Marketing Manager at 7UP® LATAM, articulated the spirit of the campaign, stating, "As a brand, we've always believed that the best moments are the ones where we can just be ourselves—no pressure, no pretenses."

The tagline "Quedémonos con lo refrescante" urges people to take a moment to relax and appreciate life in its simplest form, celebrating the beauty of genuine connections. This collaboration with Diego Luna is not just a marketing strategy; it's a natural fit that resonates with his fans. He has expressed that the most delightful experiences are often the simplest, echoing the campaign's philosophy.

A Glimpse into the Campaign's Creative Process

The campaign features a new commercial where Diego Luna stars, showcasing a light-hearted approach to everyday moments. Directed by Sergio Granados and creatively developed by the agency Isla, the advertisement serves as a charming reminder that sometimes, all that is needed for a memorable moment is good company and a cold 7UP®. In Luna's words, "I've always felt that the best experiences are the simplest ones—the moments when you let go, enjoy, and just go with the flow."

This campaign not only highlights the freshness of 7UP® but also promotes a lifestyle of enjoyment and connection. Through various digital content, social media platforms, and regional activations, 7UP® seeks to celebrate this philosophy, demonstrating that when it comes to refreshment, simplicity is key.

Conclusion

As the campaign unfolds, fans are invited to join the conversation surrounding the celebration of life’s simple yet authentic moments—reminding everyone that often, the best memories are made while sharing a laugh, enjoying refreshing drinks, and being true to oneself. With Diego Luna at the forefront, the campaign promises to delight audiences across Latin America.

Join the conversation, and as the campaign suggests, Quedémonos con lo refrescante!