Safe Life Acquires HeartCert, Boosting CPR Training Across the U.S.

Safe Life Expands Drone Transport and Training Services with HeartCert Acquisition

Safe Life, a prominent supplier of life-saving solutions operating in both Europe and North America, recently announced its acquisition of HeartCert, a specialized firm based in Minnesota focused on CPR and automated external defibrillator (AED) training. This move represents not only a strategic expansion into the Midwest region but also an enhancement of Safe Life's overall training capabilities.

HeartCert's Background

Founded in the vibrant Twin Cities area by Christina and Tim Smith, HeartCert has a compelling history rooted in community service and safety. Christina, a registered nurse, and Tim, a former firefighter with EMT training, built the company on their shared commitment to high-quality education and community wellness. HeartCert has grown to encompass over 120 skilled professionals dedicated to offering CPR and CNA training across various United States regions.

“The addition of HeartCert to the Safe Life family is an exciting development for us,” states Jimmy Eriksson, CEO of Safe Life. “CPR and First Aid training are foundational to our mission. Adding HeartCert as a Midwest growth engine will enhance our ability to deliver crucial services nationwide.”

What This Means for HeartCert

Thanks to this acquisition, HeartCert can leverage Safe Life’s extensive resources and wide-ranging product offerings while maintaining its own established brand. The Smiths will continue to lead HeartCert, staying true to their original vision while also exploring new initiatives enabled by the capabilities and support of their new parent company.

Christina Smith remarked, “Joining Safe Life opens up incredible opportunities for us to increase our impact and ultimately save more lives. The synergies of our dedicated team and Safe Life's resources will elevate our training programs and outreach efforts.”

Continuing Demand for AEDs and CPR Training

As the demand for AEDs and resuscitation training continues to rise, Safe Life is committed to strategically growing its presence in the market. With the ongoing need for quality CPR training and emergency equipment, this acquisition aligns perfectly with Safe Life's vision for safer communities. With HeartCert on board, Safe Life is positioned to expand its reach even further.

With the incorporation of HeartCert’s company culture and expertise, Safe Life is reinforcing its resolve to promote life-saving education and resources. The move is anticipated to empower communities with essential life-saving skills and foster a proactive approach to emergency preparedness.

About Safe Life

Established in 2019, Safe Life rapidly gained status as a leading provider of AEDs and associated training. The company facilitates a range of life-saving equipment and educational programs aimed at ensuring individuals and organizations are prepared for emergencies. Safe Life's model combines organic growth with acquisitions of other outstanding companies in the field, a strategy that continues to prove effective in a fast-evolving industry.

To learn more about Safe Life and their expanding services, visit safelife.se.

About HeartCert

HeartCert has positioned itself as a trusted leader in CPR, First Aid, and emergency training since its inception. By providing nationwide delivery of its training programs, it successfully educates individuals and organizations alike, prioritizing quality and accessibility. HeartCert remains committed to ensuring that everyone has the necessary skills to react effectively to emergencies. For further information on HeartCert's offerings, visit heartcertcpr.com.