#Japan #Kurashiki #Aena #Off-Price Store

Aena Opens Its First Store in the Sanyo Region

Aena, a prominent off-price store known for providing substantial discounts on cosmetics and health products, is thrilled to announce the grand opening of its first store in the Sanyo region, specifically in Kurashiki, Okayama Prefecture. The new store will launch on October 16, 2025, at Aeon Mall Kurashiki, and to celebrate this exciting occasion, Aena will hold a special opening sale where customers can enjoy savings of up to 90% off on various items (excluding certain products).

Grand Opening Sale

The grand opening sale will run from October 16, 2025, to November 3, 2025, and it's a perfect opportunity for residents in Kurashiki and nearby areas to explore an array of cosmetics, health foods, and lifestyle products at unbeatable prices. Aena aims to enrich the lives of its customers by making quality products accessible to everyone, aligning with its vision of promoting health and beauty without dependence on medical or caregiving services.

Upcoming Events at Aeon Mall Kurashiki

During the opening festivities from October 16 to 19, 2025, Aena will host a special event at the two-story Aeon Mall Kurashiki, specifically in front of the Three Coins Plus store. Customers who make purchases of 2,000 yen or more at Aena will receive the chance to participate in a unique capsule toy challenge where they can win Aena products. This event is limited to the first customers each day and provides a fun way to celebrate this new store opening.

A Nationwide Expansion of Aena

With this opening in Kurashiki, Aena is rapidly expanding across Japan. After its successful entrance into the Kansai region in September 2023 and plans to establish a presence in Chubu by January 2025, the opening in Sanyo marks another significant milestone for the company. The request for an Aena store in Okayama has been in high demand from local customers, making this opening a long-awaited development.

On October 23, 2025, Aena expects to celebrate reaching 200 stores nationwide across Kanto, Kansai, Chubu, and Sanyo regions, further enhancing its status as one of Japan's largest off-price store chains.

Affordable Shopping During Challenging Times

Amid rising living costs, Aena stands out as a beacon for those seeking quality items at affordable prices. Its off-price store model allows customers to find surplus inventory from various brands—including discontinued items, overproduced products, and seasonal sales—while still enjoying high standards of quality and service.

In an era where consumers are more budget-conscious, Aena is hailed as a