#Japan #Tokyo #OUI Inc. #Smart Eye Camera #TBWA HAKUHODO

OUI Inc. and TBWA HAKUHODO's Smart Eye Camera Secures Silver at D&AD Awards 2026

In a remarkable achievement, the collaborative project between OUI Inc. and TBWA HAKUHODO, the Smart Eye Camera, has been awarded the Graphite Pencil (Silver Award) at the prestigious D&AD Awards 2026 held in London. The D&AD Awards are globally recognized for honoring outstanding creativity within the design and advertising sectors.

This accolade is a testament to the project’s efforts to highlight the social value and potential of the Smart Eye Camera through innovative creativity, establishing its presence on an international stage.

The D&AD Awards, managed by the non-profit organization D&AD based in London, represents one of the most influential awards celebrating excellence in design and advertising. This year marked the 64th edition, with a rigorous selection process involving renowned designers and creators from around the globe. Among the various accolades presented were the prestigious Black Pencil as top honors, alongside Yellow, Graphite, Wood, and White Pencils. The Graphite Pencil awarded to Smart Eye Camera signifies a silver-level honor, recognizing the exceptional quality of work deemed worthy of inclusion in the D&AD annual.

This recent recognition follows a series of impressive accolades for Smart Eye Camera, including nominations and awards at major international festivals. Notable mentions include being selected as a finalist in the Pharma category at Cannes Lions 2025, winning Gold at Mad Stars 2025 in both SDGs and Innovation categories, and being recognized as a finalist in the Pharma & Medical category at the London International Awards 2025. Additionally, the project secured silver and bronze awards at the ACC TOKYO CREATIVITY AWARDS, along with both Grand Prix and bronze awards at Spikes Asia 2026, bronze awards at ADFEST 2026, a copper award at the 2026 Clio Awards, and the highest award 'Best of Discipline' in the product design category at the 105th NY ADC. Furthermore, it achieved four awards including a copper prize at THE ONE SHOW 2026.

The specifics of the D&AD recognition include:

• - Category: Product Design - IP
• - Award: Graphite Pencil (Silver)

For more information about the D&AD Awards and this year’s winners, you can visit their official website: D&AD Awards. Details regarding the awarded project can be found on the dedicated award page: Smart Eye Camera Award Page.

About OUI Inc.

OUI Inc. is a venture company established based on medical ideas from Keio University School of Medicine and founded in July 2016 by ophthalmologist Eisuke Shimizu. The firm focuses on the development, practical application, and consulting for medical devices and pharmaceuticals. Its flagship product, the Smart Eye Camera, a compact medical device that attaches to an iPhone, has been innovatively designed to assist in ophthalmic examinations, particularly in areas with limited access to medical facilities. The device can facilitate examinations in regions devoid of electricity, offering a potential solution to address blindness caused by cataracts, which is a significant issue in developing countries.

The Smart Eye Camera exemplifies innovation in healthcare, showcasing OUI Inc.'s commitment to enhancing medical growth and access to essential eye care. Through its groundbreaking design, the device promises to make a substantial impact in the field of ophthalmology, thus contributing positively to global health issues.

Real-world Applications of Smart Eye Camera
Smart Eye Camera is set to revolutionize the way eye examinations are conducted. With its portability and adaptability, the device can operate in various environments, thereby expanding healthcare accessibility to underserved populations. This development is crucial, especially in areas where traditional healthcare services are scarce or non-existent, making it a pivotal tool in the fight against preventable blindness.