#Paris #France #Kompass #Expandi Limited #B2B Data

Expandi Limited Merges with Kompass: A New Era for B2B Data and Marketing in Europe

In a landmark deal that is set to reshape the European B2B landscape, Expandi Limited has announced its acquisition of Kompass, a move that marks the creation of the largest independent provider of B2B data and marketing services on the continent. This strategic transaction is not just about expansion; it signifies a transformative journey that promises to enhance the way business interactions occur across Europe and beyond.

A Transformative Deal

Expandi Limited's acquisition of 100% of Kompass is a bold step into the future, aiming to solidify their position in a market traditionally dominated by American giants. The merger will combine the strengths of both companies, bringing together a wealth of data, technologies, and expertise to deliver unparalleled B2B marketing solutions. Together, they employ over 250 professionals across eight European countries, ready to provide comprehensive support to businesses eager to promote their products internationally.

Leveraging the Best of Both Worlds

The integration of Kompass, with its extensive database of over 70 million worldwide companies and the successful AI-powered tool 'Easybusiness', will complement Expandi's award-winning marketing technologies. Kompass.com, one of the most visited B2B platforms globally, operates in 25 languages and reaches millions of users each month, providing advertisers an amazing channel to target potential clients across more than fifty nations. Meanwhile, Expandi contributes advanced platforms for B2B advertising and marketing, known for delivering data-driven multi-channel campaigns effectively.

The union of these two companies will pave the way for the creation of the largest integrated B2B information and activation platform in Europe. This merger will not only solidify their market presence but also significantly expand their capabilities to facilitate trade and communication among importers and exporters facing increasing global trade barriers.

Strategic Goals and New Initiatives

The coalition has already been making strides since their strategic partnership began in May 2025, where they initiated joint projects such as a unified data stack. This stack effectively combines Kompass's firmographic intelligence with Expandi's media insights to create a seamless experience from data discovery to campaign activation. The upcoming months will see the rollout of AI-based solutions.

Innovative AI Products

The strategic alliance aims to launch a host of innovative products, including:

• - A purchase intent feature that integrates media behavior data with search intent data.
• - AI-driven classification tools refining traditional segmentation methods.
• - An online platform named KSales to assist users in exploring markets and generating insights through natural language queries.

Expected Benefits for Clients

This merger brings anticipation and promise for clients of both companies. They can expect a streamlined partnership offering a comprehensive suite of services—from data management to media activation—across Europe, the Americas, and Asia-Pacific. This is particularly significant for mid-market and long-tail businesses that are often underserved by existing providers. The establishment in Europe of data sovereignty and compliance options will also provide local clients with tailored solutions, ensuring faster routes to market for their B2B campaigns.

Leadership Voices

Raffaele Apostoliti, CEO of Expandi Limited, emphasized, "This acquisition is pivotal for businesses aiming to navigate the complexities of modern B2B marketing. We aim to provide a holistic approach—from insights to actionable results—empowered by artificial intelligence."

Meanwhile, Patrick Coupier, CEO of Kompass, expressed enthusiasm about their combined strengths, noting, "With Expandi, our clients will retain our renowned database while also accessing enhanced capabilities in digital media and AI services."

Adding to the excitement, Mohamed Alaa Saayed, a VP at Frost & Sullivan, remarked, "This acquisition is a milestone for the European B2B ecosystem that combines essential market intelligence with cutting-edge engagement platforms. Expandi and Kompass together are well-positioned to lead this transformation."

Conclusion

The acquisition of Kompass by Expandi Limited signifies a new chapter in the European B2B marketplace. As they integrate operations and focus on harnessing the full potential of their combined expertise and technologies, businesses can look forward to better solutions for customer acquisition and sales growth on a global scale. The future of B2B marketing in Europe looks brighter and more interconnected than ever before.